Jurusan Promosi Kesehatan FKM Unhas

Health promotion
(Basic Principles)
GOAL
To understand the wide range of activities and philosophies
that make up health promotion and consider the ethical
implication of these activities

OBJECTIVE
to discuss the meaning of health, disease and ill health

to identify the wide range of activities which make up health
promotion

to understand the relation of health education to health
promotion


Jurusan Promosi Kesehatan FKM Unhas
Health promotion
(what is the matter)
Three components: absence of disease,
absence of ill health and presence of positive
health. Each of these can be identified in the
field of physical health, mental health and
social health
Health promotion is the process of enabling
people to increase control over, and to
improve their health
5 components :
Build Healthy Public Policy
Create supportive environment
Strengthen Community Action
Develop personal skills
Reorient Health services
what is health
what is health
promotion
Jurusan Promosi Kesehatan FKM Unhas
Health Field
Absence of
disease
Absence of ill
health
Presence of
positive helath
(well-being)
Physical
health
Long life
No physical
disease
Low-risk of
disease
Low-risk
lifestyle
No physical
symptom
No physical
disability
Fitness
Health promoting
lifestyle
Mental health No psychiatric
disease
No mental
distress
No mental
disability
Self-esteem
Mental ability
Resilience
Social Health No
social/family
breakdown
No
social/family
frictions
Role in society
Social support
Sense of
belonging
Health
(what is the matter)
Jurusan Promosi Kesehatan FKM Unhas
SCREENING
AGAINST
ANTI-HEALTH
ENVIRONMENT
SAFE
THREEFOLD STRATEGY

1. ADVOCACY FOR HEALTH

2. SOCIAL SUPPORT

3. EMPOWERMENT OF THE
PEOPLE

HEALTH PROMOTION
(WHAT CAN WE DO)
HEALTH
PROMOTION
CHOICE
AVAILABLE
INDIVIDUAL
PROTECTION
KNOWLEDGE
HEALTH
Jurusan Promosi Kesehatan FKM Unhas
Health promotion
Health promotion begin with people who are
basically healthy and seeks the development of
community and individual measures which can
help them to develop lifestyles that can maintain
and enhance the state of well-being
Health
Promotion
Jurusan Promosi Kesehatan FKM Unhas
HEALTH PROMOTION
IN ACTION
Health promotion is the process of enabling people to
increase control over, and to improve their health
basic prerequisites :
Peace shelter education
Food income a stable eco-system
Social justice equity sustainable resources
Jurusan Promosi Kesehatan FKM Unhas
Health promotion
public policy
HEALTHY PUBLIC POLICY
characterized by explicit for health and equity in areas of policy
and by an accountability for health impact
Jurusan Promosi Kesehatan FKM Unhas
Health promotion
public policy
THE VALUE OF HEALTH :
Health is fundamental human right and social investment
EQUITY, ACCESS AND DEVELOPMENT
- Priority : underprivileged and vulnarable groups
- Equal access to health services
ACCOUNTABILITY FOR HEALTH :
Governments and all other controllers resources are
ultimately ACCOUNTABLE to health of the people
a. Moving beyond health care
b. Partners in the policy process
Jurusan Promosi Kesehatan FKM Unhas
Health promotion
public policy
ACTION AREAS :

Four Keys Areas as priorities for healthy Public Policy :

a. Supporting the health of women
b. Food and nutrition
c. Tobacco and alcohol
d. Creating supportive environments
Jurusan Promosi Kesehatan FKM Unhas
Health promotion
supportive environment
SUPPORTIVE ENVIRONMENT FOR HEALTH:
Making the environments (physical, social, economic, and political
environment) supportive to health rather than damaging to it.
DIMENSIONS OF ACTION:
a. The physical dimension: housing, water,air quality,
roads,transport,workplace,etc.
b. The social dimension: norm, customs, beliefs, etc
c. The political dimension: democratic partcipation in decision-
making and decentralization of responsibilities
d. The economic dimension resources allocation
Jurusan Promosi Kesehatan FKM Unhas
Health promotion
social action
IT CAN BE DONE:
STRENGTHENING SOCIAL ACTION
a. Strengthening advocacy through community organization
(particularly womens organization)
b. Enabling communities and individual to take control over
their health
c. Building alliances for health and supportive environments
d. Mediating between conflicting interests in society
Jurusan Promosi Kesehatan FKM Unhas
Health promotion
new player for new era
Leading health Promotion into the 21 Century
Health is a basic human right and essential for social and
economic development
New strategies for Health Promotion:
a. Comprehensive approaches to health development are the most
effective
b. Setting are a practical approach for the implementation of
comprehensive strategies
c. Participation is essential to sustain efforts
d. Health learning fosters participation
Jurusan Promosi Kesehatan FKM Unhas
Health promotion
new player for new era
Priorities for health Promotion in the 21 century:

a. Promote social responsibility for health
b. Increase investment for health development
c. Consolidate and expand partnership for health
d. Increase community capacity and empowerment
e. Source an infrastructure for health promotion
Jurusan Promosi Kesehatan FKM Unhas
HEALTH PROMOTION
STRATEGIES SETTING
HEALTHY PUBLIC
POLICY

SUPPORTIVE
ENVIRONMENT
REORIENT HEALTH
SERVUCES

PERSONAL SKILL
COMMUNITY ACTION
ADVOCACY


SOCIAL SUPPORT




EMPOWERMENT



SCHOOLS



WORK
PLACE



COMMUN
ITY
PHC


LIFE CYCLE


CHILDREN


ADULTS


ELDERLY

ACTION MEANS
ACTION AIMS
3 KEY SETTINGS