EMBRAER

FLYING HIGH THROUGH SEGMENTATION

By:
Prasad Verulkar
Piyush Rao
Tushar Rawat
Utkarsh Tripathi

INTRODUCTION
Third largest aircraft manufacturer.
Regional aircraft company established in 1969.
Focused on niche market.
High growth potential in commercial, defence
& executive aviation.
Could be able to grab major share by 2024.

BACKGROUND
Started by Brazilian Govt.
Spread business in North America, Europe.
Also provide technical support in Middle East and
Africa.
Crisis in aviation industry due to increase in oil prices.
Became privatized
Partner with giants like Parker Hannifin, Allison
Engine Co, Honeywell, etc
GLOBAL OVERVIEW MARKET
Key Players: BOEING, AIRBUS, BOMBARDIER,
EMBRAER, etc.
BOEING followed POINT TO POINT TRAFFIC
while AIRBUS favored HUB and SPOKE
concept.
BOEING had 71% share in Asia.
Embraer and Bombardier dominated regional
segment.
Airbus spend more on R&D and enriching their
models, so its market share will go up.
EMBRAER CUSTOMERS
Global
Integration
Local
Responsiveness
Product
Innovation
Industry Competitiveness
Aircraft Manufacturing
EMBRAER OUTLOOK
Became worlds leader in commercial jets.
In 2006, net sales increased by $45mn.
Company understands market trends and
needs.
Air traffic demand increases.
Company focused on small commercial niche
market.





CONCLUSION