Society expects that businesses should play an active

role towards welfare of society.

Companies have started reporting CSR activities in
their annual reports along with the financial results.
The goal is to maximize true value and benefit for an
organization.
INTRODUCTION:-
Contemporary social issues
1)Environmental Issues:-
Corporate have been known to deplete natural resources and
contribute to environmental pollution and global warming.
Therefore it makes efforts to follow to strict environmental
standards in order to do less harm to environment.
Issues related to the natural environment include waste
disposal, deforestation, acid rain & land degradation.

2)Global Issues:-
Globalization leads to the exploitation of developing
nations, workers &destruction of the environment
On one hand globalization opens up the markets
leading to better standards of living.
On other hand it primarily benefits the wealthy and
widens the gap between rich and poor.
3)Technology Issues:-
Contemporary society has benefitted from the use
of advanced technology.
Internet has opened up new avenues for marketing
goods and services, but also opened up possibility of
abuse by corporations.





Significance of CSR in
contemporary society.
1) To protect environment:-
Business organizations utilize lot of resources from
the society.
This are responsible for environmental degradation
i.e.air and water pollution, improper waste
disposal,etc.
Therefore CSR activities needed to minimize the
negative effect on environment.
2)Enhanced Corporate Image:-
CSR activities of a business are aimed towards the
welfare of society and these helps to build positive
image for the firm.
A good image attracts investors to invest.
Goodwill on one hand attract better employees to
join such firms and on other hand attracts more
customers.


3)Balance between responsibility
and power:-
Business have a large amount of power in the
society.
An equally large amount of responsibility is
required to balance it.
When power is greater than responsibility the
imbalance encourages and irresponsible behavior
woks against the public good.
4)Moral Responsibility:-
Business is a integral part of society.
Business organizations have a moral responsibility to
protect the interests and welfare of the society.
5)Survival of business:-
CSR activities are mandatory for long run survival of
business.
Society will not accept the business organization if
they will not fulfill their social obligations.
6)Concept of trusteeship:-
Business is the custodian of resources of the society.
Society has given lot of resources to the business, thus
it is the responsibility of business to use this resources
for the benefit of society.
7)Long run profits:-
Socially responsible of business tend to have more and
secure long run profits.
This is due to better community relations and improved
corporate image.