Professional Documents
Culture Documents
Perspective
Philip Kotler
Gary Armstrong
Swee Hoon Ang
9 Siew Meng Leong
Chin Tiong Tan
New Product Oliver Yau Hon-
Ming
Development and PowerPoint slides adapted by
Peggy Su
Product Life-Cycle
Strategies
Part 3:
• Long-term sales, profit goals, and marketing mix
strategy
Sales and profits over the product’s life from inception to decline