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(1994)-

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()

(Hofstede19801991)
1980
1991
2070
4011.6IBM


1(
)
2(
)
3()
4(
)
5(
)

1
()
()
(92/100)

)
(29/100)

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()
()

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()

5

(
)

-(
)
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/
/
/

6-
-

()
1-
2-
3-
4-
5-
6-
7

1-

3-

4-

(Dont take it
personally)

Everything is personal

5-


(1995)

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5

(1993)

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2-
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5

(2001)

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(1989)

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(1997)

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4

(2002)

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IBMpc

70%

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3
4

--
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2

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1BATNA (Best Alternative To a Negotiat
ed Agreement)
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5

1BATNA
BATNA(Best Alternative To a Negotiate
d Agreement)

BATNA
BATNA

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6

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4


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6/

2004TCL
20042005


TCL
TCLTCL


TCL


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2


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1987
349300

ROIROH
ROIReturn for Investment
ROHReturn for Happiness


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2
1

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3

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2


(1980)
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3

(1980)


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7
8

6
7

2
1

3
1

IHRM

1(Ethnocentric)
2(Polycentric)
3(Geocentric)
4(Regiocentric

1(Ethnocentric)


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2

2(Polycentric)

3
4

3(Geocentric)

()

2
3

4(Regiocentric)

(
)

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7

1
2


(1)

(2)

(3)




()

2
113+313
2

3
425016

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3


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3


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(1)
(2)
(3)
(4)
(5)
(6)


(7)
(8)
(9)
(10)

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1
1


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1
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3()


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2/
[]
[]
[]
[]
[]

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(6)

(7)

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(8)

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36


(Gillette)

Braun Oral-B Liquid


Paper,Paper Mate
70
75
200


MBA

35


Gillette66


6Gillette3
()18

(4)


7075
200

80
503

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