MANAGER

A manager is a person who works with and through individuals

or groups to achieve organizational goals.

His functions involve:

Planning
Organizing
Motivating
Controlling
PERSONAL CHARACTERISTICS
Leadership qualities

Decision-making skills

Interpersonal skills

Ability to motivate

Analytical & Problem-solving Skills

Excellent communication skills
WHY ??? MANAGEMENT AS A CAREER


Today, a Management Degree has become an attractive
proposition, and a lucrative career option to both experienced
professionals as well as fresh graduates.

The careers in management offer one of the best remuneration
package in the country, particularly in the private sector.

Advent of multinational companies, has further increase the
quest of the industrial sector in all fields of management like :
Finance, Production, Marketing, Personnel and Human
Resource.

JOB PROSPECTS
Multinational Corporations- Pepsi, Coke, Honeywell, IBM.
Banks / Financial Concerns- Citibank, ICICI, ABN Amro
Public Sector- SAIL, ONGC, NTPC, HPCL
NGOs- SOS childrens village, Aastha, AMURT

International Agencies : World Bank, UNICEF, OXFAM,
CRY etc.
Consultancy Services- Price Waterhouse Cooper, Mercers,
Nobel &Hewitt
Placement Services- ABC consultancy, Executive access,
Ernst &Young, Lighthouse partners
RECRUITER PROFILE
AREAS OF SPECIALIZATION
Information
Technology
Personnel (HR)
Finance
Production /
Operations
International
Business
Marketing
& Sales
MANAGEMENT
MARKETING & SALES
MARKETING
Marketing is about making a person want to buy a product. The
steps involved are

Market research & analysis
Product development & pricing
Promotion and sales forecasting

SALES
Sales is about enabling the person to buy a product. The steps
involved are

Assessing and fixing sales targets
Working out strategies for its implementation
HUMAN RESOURCE / PERSONNEL MANAGEMENT
Human Resource Department takes care of :

Recruitments
Training
Resource development
Compensation and benefit schemes
FINANCE
This area of specialization involves :

Drawing up Budgets
Executing Financial Programs
Conducting Profitability Appraisals
Responsibility for organizations Financial Policies
PRODUCTION / OPERATIONS
This area of specialization includes:

Material procurement
Production process
Inspection & Testing
Quality control
Cost Analysis
INFORMATION TECHNOLOGY
This system of Management combines two fields, Computers
with Management.

Process involved are:
Data collection and processing
Providing data to managers at all levels who use it for
decision making, planning, program implementation, and
control.
INTERNATIONAL BUSINESS
International Business Management deals with :

Foreign Collaborations
Technology Transfer
International Management Strategy
Information technology & Telecommunication
Consultancy & Research
Pharmaceuticals
Hospitality & Advertising, PR
Banking and Finance
Consumer goods
UPCOMING AREAS
Retail Management
Hospital Management
Brand Management
Event Management
RETAIL MANAGEMENT
Retailing is not just restricted to malls, as most tend to believe. This industry
offers ample opportunity and has room for everyone -- starting from entry level
to senior management level," says Professor S Rajagopalan, Dean -
Marketing and Academics, Welingkar Institute of Management, Mumbai.

WHY :
Led by the demands of Indian consumers, the transformation has given way
to the increasing number of supermarkets, hypermarkets, food chains and
malls.

TREND :
Today, the retail industry is considered one of the fastest evolving
industries in India. Market figures say the industry is expected to grow from
two to ten percent in the next five years.

A joint report by McKinsey and the Confederation of Indian Industry
(CII) has pegged the Indian retail market at $180 billion.
HOSPITAL MANAGEMENT
WHY are :

AIIMS- New Delhi
NIMHANS- Bangalore
Apollo Hospitals
Max Health Centers
Breach Candy Hospital-Mumbai .. most sought hospitals or WHY do
people from all over India come to these hospitals?
SIMPLE ANSWER Good Doctors, well equipped facilities, modern
infrastructure & " caring treatment".
TREND :

Health Management is among the top ten millennium professions.

With increasing emphasis on quality of health care and patient satisfaction
there is a tremendous need for persons with a professional qualification in
Hospital Management.

BRAND MANAGEMENT
Think of :

FAST FOOD : MAGGI NOODLES or MCDONALDS
PHOTOCOPYING : XEROX
TOOTHPASTE : COLGATE
In fact, brand names are so much part of our vocabulary DETTOL,
JOHNSON'S BABY PRODUCTS, VICKS, COKE AND PEPSI, FLIT that
they have become generic names to describe the product itself.

WHY :

The floodgates of the Indian market being opened due to liberalization.

A horde of foreign companies have started wooing them in order to promote
their products. For e.g. : electronic goods for household, automobiles,
cosmetics, clothes and so on.
EVENT MANAGEMENT
Event Management is one of the fasting growing industry,
slated to hit the Rs.500 crore mark in next couple of years.

Events include
Beauty Pageants
Product launch
Concerts
Weddings etc
COURSES
MANAGEMENT
Undergraduate Level BBA/
BBS/BBE (Regular /
Distance Learning)
Post graduate Level MBA/
PGDBM (Full Time/Part Time/
Distance Learning Programs)
INSTITUTES & COLLEGES
I NSTI TUTE COURSE ELI GI BI LI TY DURATI ON

Shaheed Sukhdev
College of Business
Studies, Delhi

BBS

10+2, Entrance exam + Interview

3 yrs.

J amia Milia I slamia

BBS

10+2

3yrs.

Sri Guru Gobind Singh
College of Commerce

BBE
10+2, CET + Interview conducted
by Dept. of Business Economics,
South campus, DU
3yrs.
GGSI P University

BBA

10 + 2, CET

3 yrs.
Guru J ambeshwer
University, Hissar

BBA

10 +2

3 yrs.
Amity Business School
BBA 10+2, GD + Interview 3 yrs.
INSTITUTES & COLLEGES
I NSTI TUTE COURSE ELI GI BI LI TY DURATI ON
I I M (Ahemdabad,
Bangalore, Calcutta,
Kozikode, I ndore,
Lucknow)


MBA

Graduation
CAT


2 yrs.
Faculty of
Management Studies,
Delhi University

MBA

Graduation
Entrance exam conducted by
DU


2 yrs.

XLRI , J amshedpur

MBA
Graduation
XAT

2 yrs.
Symbiosis I nstitute of
Business
Management, Pune

MBA

Graduation
SNAP

2 yrs.
I NSTI TUTE COURSE ELI GI BI LI TY DURATI ON

MDI , Gurgaon

MBA
Graduation
CAT

2 yrs.
Fore School of
Management, Delhi

MBA
Graduation
CAT

2 yrs.

AI MA, Delhi

MBA
Graduation
MAT

2 yrs.

Amity Business
School

MBA
Graduation
MAT

2 yrs.

I MT, Ghaziabad

MBA

Graduation
MAT

2 yrs.
INSTITUTES & COLLEGES
SHAHEED SUKHDEV COLLEGE OF
BUSINESS STUDIES (CBS)
COURSES OFFERED :
1. BACHELORS OF BUSINESS STUDIES (BBS)
2. BACHELORS OF FINANCE & INVESTMENT ANALYSIS (BFIA)

DURATION : 3yrs

ELIGIBILITY :
The candidate should secure an aggregate of at least 60% marks (55% for
SC, ST categories) in four papers including English (English and
Mathematics for BFIA candidates).

SELECTION CRITERIA :
Objective written test (common for BBS & BFIA programs) followed by an
interview, group discussion and performance in class XII.

The examination is for two hours and ten minutes. It will consist of sections
dealing with Business Aptitude, General Awareness, Quantitative Aptitude,
Reasoning Ability, and English.
SHAHEED SUKHDEV COLLEGE OF
BUSINESS STUDIES (CBS)
COURSES HIGHLIGHTS (BBS) : 6 semester - each 6 months each

I. Semesters 1& 2 lay the basic foundation, covering core disciplines like :
Statistics
Economics
Organizational Behavior
Financial Accounting
Summer Training for 6 to 8 weeks & report presentation
II. Semesters 3 & 4 introduce the students to topics like :
Market Research
Cost Accounting
Business Laws
Financial Management
Human Resource Management
Summer Training for 6 to 8 weeks & report presentation.
III. Semesters 5 & 6 ,students choose from specializations like :
Finance
Marketing
Human Resource Development
SHAHEED SUKHDEV COLLEGE OF
BUSINESS STUDIES (CBS)
COURSES HIGHLIGHTS (BFIA) :

I. It is a three-year professional degree program

II. Has 30 compulsory papers spread over three years

III. At the end of the second and fourth semester, the students are
required to undergo six to eight weeks summer training in the
companies approved by the placement cell.

IV. It has been designed keeping in mind the requirements of the Indian
Financial Markets.

AMITY BUSINESS SCHOOL
BACHELORS OF BUSINESS ADMINISTRATION (BBA)
DURATION : 3yrs 6 Semester
ELIGIBILITY :
10+2 with at least 60% in four subjects including English (or any language)
Group Discussion
Personal Interview
COURSE HIGHLIGHTS :
Students are constantly exposed to the corporate world by means of :
Guest Lectures by eminent Industry professionals
regular CEO Forums and
Seminars/Workshops.
Industry visits.
Case Studies & Viva
Students are offered a compulsory foreign language where student has an
option to choose one of the four languages : French, German, Spanish &
Japanese.
After the end of the IInd yr. all students undergo Summer Training of 6 - 8
weeks in a reputed corporate house.

AMITY BUSINESS SCHOOL

INTEGRATED MBA (INTERNATIONAL BUSINESS)
DURATION : 4yrs
ELIGIBILITY :
10+2 with at least 65-70% in four subjects including English (or any
language)
Amity Entrance Test; Group Discussion; Personal Interview

COURSE HIGHLIGHTS :
I. It covers all aspects of :
International business
Information Technology
Marketing
II. A special focus is placed on :
International Marketing
Global Business Information System
International Business Environment
Trade Documentation and procedures
Management of Multinational Companies
International Negotiation skills
ADMISSION CRITERION FOR MBA
Step I : A written competitive entrance exam
CAT/MAT/ XAT or others
English- Comprehension, Usage & Vocabulary
Quantitative & Numeric Ability, Data Interpretation
Business Aptitude, General Knowledge
Step II : GD & Interview or only Interview

For applying to Foreign Universities

An English proficiency test such as TOEFL/ IELTS
An Aptitude assessment such as SAT, GMAT
Indian Institute of Management - IIM
Post Graduate (PG) - 2 yrs
PGP Post Graduate Program
PGSEM PG in Software Enterprise Management
PGPPM PG in Public policy & management
Management Development Programme - 1 week - 15 Days
Executive Programme 18months (part time).
Fellowship Programme in Management 4 or 5 yrs.
Behavioral Science, Economics, Marketing, HRM,
Sociology, Strategy Management, Operations Research,
Managing Information Systems, Finance etc..
Total Seats 1150
Indian Institute of Management - IIM

Admission Procedure
Common Aptitude Test - CAT
Candidates applying for CAT are automatically eligible to apply for the
PGP of IIMs. No additional fee is to be paid for applying to any IIMs.

Requirement to apply:
Domestic
A bachelor's degree with a minimum of three years at a university.

Overseas
Graduate Management Aptitude Test (GMAT) score
Overseas' Candidates refer to Indians resident outside India and foreign
nationals. In order to qualify as an Indian resident abroad, a candidate should
have been/expect to be resident outside India for a period of 18 months between
1st January 2003 and 31st December 2006 for acquiring a graduate/ post-
graduate degree and/ or working as an executive, and be outside India during
the CAT examination.

Indian Institute of Management - IIM

Course Highlights
Year 1 :
Preparatory Courses : Mathematics , Computers , Managerial Communication
Term 1, 2, 3
Management ,Management Accounting , Managerial Communications,
Marketing Management , Micro Economics , Operations Management,
Organizational Behavior ,Quantitative Methods, Social Transformation in India ,
Business Ethics , Operations Research, Macro Economics, Environmental
Management, Financial Management, Human Resources Management , Indian
Economy, Management Information Systems

Year 2 :
Compulsory Courses
International Business
Strategic Management
Elective Course
Finance
General Management
Human Resources Management
Marketing
Information Technology
Indian Institute of Management - IIM

Selection Procedure :
In selecting candidates for admission to the PGP, endeavour is to select a batch
with a mix of candidates from diverse educational backgrounds.

First stage :
Candidates to be called for group discussion and personal interview are short-
listed from
among those who have applied.
The CAT score is one of the inputs used in drawing up the shortlist;
The other inputs used are past academic background and achievements,
and
Post-degree work experience.

Second stage :
Candidates to be admitted are selected from among those who have attended the
group
discussion and personal interviews. In preparing this admission list, inputs such
as
Performance in group discussion and personal interview,
CAT score,
Academic background and achievements,
Extra-curricular activities, and
Post-degree work experience, are taken into consideration.
Amity Business School - ABS

MBA 2 yrs (Full Time)
General Management
Human Resource Management
International Business Management
CRM & Marketing
Entrepreneurship & Leadership
Competitive Intelligence & Corporate Warfare

Amity Business School - ABS
Admission Criteria
MBA
General
MAT Score - 600 & above
GMAT Score 550 & above
CAT Percentile 70%
After clearing the exam the candidate has to appear for Group
Discussion & Personal Interview.
Others
AMCAT Amity Common Aptitude Test
After clearing the exam the candidate has to appear for Group Discussion &
Personal Interview.
Amity Business School - ABS
COURSE HIGHLIGHTS :
Students are constantly exposed to the corporate world by
means of :
Guest Lectures by eminent Industry professionals
regular CEO Forums and
Seminars/Workshops.
Industry visits.
Case Studies & Viva

Students have to undergo Summer Training of 6 - 8 weeks in a
reputed corporate house

RELATED CAREERS
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Public Relations
CHECKLIST
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