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Presented by:
AKANSHA GUPTA
Roll no: 03
ITM PRESENTATION
ON
IBM SPSS
(QUESTION 4)
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OUTLINE
Question 1: Enter the SPSS data in the datasheet
Question 2: Mean, Median and Mode
Question 3: Regression Analysis
Question 4: Correlation
Question 5: T-test

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QUESTION 1
Enter the following data in SPSS datasheet.
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VARIABLE VIEW
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DATA VIEW
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QUESTION 2:
Compute Mean, Median and Mode for the Sales
Turnover, Advertising Expenditure and Retail Space.
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STEP 1
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STEP 2 STEP 3
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OUTPUT
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QUESTION 3
Do a Regression Analysis to find out the relationship
between sales turnover with the advertising
expenditure and retail space.
Predict the sales turnover for the Advertising
Expenditure of Rs. 21 lakh and Retail Space of 55
lakh sq. ft.

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STEP 1
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STEP 2
Check this box to
get descriptive
statistics for the
different
variables in the
equation
STEP 3
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OUTPUT








Multi Regression equation:
Y = a+bx+cz
Where,
Y= Sales turnover
a= constant
bx=rate of change in advertising
expenditure
cz= rate of change in retail space
Therefore,
Y= 65.451 - 1.674x +3.994z

Sales turnover =65.451 1.674 (21) + 3.994 (55)
=65.451 35.154 + 219.67
=249.967 lakh








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QUESTION 4
Find out the correlation between Sales Turnover and
Advertising Expenditure. Interpret the findings.
Bivariate Correlation tests whether the relationship
between two variables is linear (as one variable
increases, the other also increases or as one variable
increases, the other variable decreases).
Pearson Correlation This type of bivariate correlation
test requires that the variables both have a scale level of
measurement.

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STEP 1
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STEP 2
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OUTPUT
The values of the Pearson
Correlation range from -1 to +1
With negative numbers
representing a negative
correlation (as one variable
increases, the other variable
decreases)
And positive numbers
representing a positive
correlation (as one variable
increases, the other also
increases).

In this case,
Since the Pearson Correlation value is
+.761
It is showing a positive correlation between
the two variables sales turnover and
advertising expenditure.
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Question 5
Check whether there is any difference between the mean
advertising expenditure of Delhi and Mumbai with 95% significance
level.
We use t-tests to compare the means of two groups. A t-test looks
at the two distributions and determines whether or not their means
are significantly different.
First, Forming the Null and alternative hypothesis.
Null Hypothesis : There is no significant relationship between the
mean advertising expenditure of Delhi and Mumbai
Alternative Hypothesis : There is significant difference between
the mean advertising expenditure of Delhi and Mumbai

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STEP 1
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STEP 2 STEP 3
STEP 4
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OUTPUT
As calculated value is .000 and is less than 0.05, it falls in
the Rejection region. Therefore we reject the null hypothesis
and hence conclude that there is a significant difference
between the mean advertising expenditure of Delhi and
Mumbai
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CONCLUSION
IBM SPSS was a very valuable tool in understanding
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