9/15/2014 Prof. R.K.

Jena, IMT Nagpur 1

Dr R K Jena
M.Tech, Ph.D (IIITM-Gwalior), IEEE, ACM, ISTE, AISM, ISC, IACSIT, ACEEE, IAENG
Associate Professor,
Editor: IJIRST ( An International Journal)
Contact: 9923960213(M), rkjena@imtnag.ac.in
Teaching & Industry Experience: 15
+
years
Area of Interest: Business Intelligence, Knowledge
Management, Business Research Technique
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Information Technology
Application in Management(ITAM)
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Evaluation
Quiz/ Exams Weight ( *)
Class participation / Class Discipline 15%
Mid Term 20%
Assignment 10%
Presentation/Quiz 15%
Final Exam 40%
____________________________________________________
Total 100%

* -Subject to change
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Syllabus
Topics to be Covered
Business and Information Technology
Introduction to Information Systems
Information Systems in Organization
Computer Hardware
Computer Software
Managing Data and Information
Business Data Communication
E-Business
Introduction to MS-Excel (Lab)

Detailed session plan
Business and Information
Technology


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Digital Economy New Economy




E-Business: The use of electronic technologies to
transact business

Collaboration: People and Organizations interact,
communicate, collaborate, and search for
information
Information Exchange: Storing, processing and
transmission of information

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The Old Economy Taking Photos
1. Buy film from a store
2. Load to your camera
3. Take pictures
4. Take roll of film to store for processing
5. Pickup the film when ready
6. Select specific photos for enlargement
7. Mail to family and friends
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The New Economy Taking Photos
1
st
Generation Digital Photography
Old economy (except 6 and 7) were replaced by
using a scanner and emailing

2
nd
Generation Digital Photography
Use a Digital Camera, no film, no processing

3
rd
Generation Digital Photography
Your Digital Camera is now in your mobile
phone or palmtop computer.
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Business Models
Examples:
Nokia makes and sells cell phones
A TV station provides free broadcasting. Its survival
depends on a complex model involving advertisers and
content providers
Internet portals, such as Yahoo, also use a complex
business model.
A business model is a method of doing
business by which a company can generate
revenue to sustain itself. The model spells out
how the company adds value to create a product
or service.

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Five Popular Business Models in
the Digital Age.
Name- your- Own- Price:
allow the buyer to state a price he or she is
willing to pay for a specific product or
service.
Bidding Using Reverse Auctions:
Via a request for quote, the buyer indicates
a desire to receive bids on a particular
item, and would-be sellers bid on the job.
Min wins the Bid.

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Five Models cont
Affiliate Marketing:
Marketing partners place a banner ad for a
company on their Web site
Group Purchasing:
The purchase orders of many buyers are
aggregated, a small business, or even an
individual, can get a discount
E-Marketplace:
Markets in which buyers and sellers negotiate
online
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EC & IT Solution
Infrastructure
application
Business Environment Impact Model
Our Company


Business processes
Core Competencies
Critical responses
Activities
( Solutions)

Mission
Goal
Strategy
Plan
Problem
Pressure
opportunities
Actual
measurable
performance
Business
pressure
Feedback
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Business Pressures
The business environment is the combination of
social, legal, economic, physical, and political factors
that affect business activities

Significant changes in any of these factors are likely to
create business pressure on the organization

The three types of business pressures faced are:
market, technology, and societal pressures.
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Business Pressure (Continued)
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Three Types of Business
Pressures
Market Pressures:

The Global Economy and Strong Competition

The Changing Nature of the Workforce

Powerful Customers
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Business Pressures (Continued)
Technology Pressures:

Technological Innovation and Obsolescence

Information Overload
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Business Pressures (Continued)
Societal Pressures:

Social Responsibility & Ethical Issues

Government Regulation and Deregulation

Protection Against Terrorist Attacks


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Organizational Responses
Organizational Responses
Customer Focus
Continuous Improvement
Operational Efficiency
Restructuring Business Processes
Make to Order and Mass Customization
Business Alliances
Electronic Business

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Why Should You Learn about
Information Technology (IT)?
IT is essential for work in organizations

IT will change the managers job

IT impacts employees at work

IT impacts employees health and safety

IT provides quality-of-life improvements

Crime fighting and other benefits


Job Opportunities
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Digital Trends
Computer Chip Capacity Doubling in Every Two Years.
Computer Microprocessor Capacity Doubling every 18
months (Moores Law)
The Trend of Doubling Network and Communication
System Capacity in every 2 years
Total value of a communications network grows with
the square of the number of devices or people it
connects (N
2
). (Metcalfe's Law)
Doubling in mass storage capacity of hard drives is
occurring almost every 12 months.
The Trend of Increasing Information in Storage,
Communication and Processing doubles in every 2Yrs)


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How IT will Impact on
Different
Management
Majors?
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Finance Major
The modern financial world turns on speed,
volume, and accuracy of information flow.
Information systems and networks make these
things possible. You invest in stocks and get a
conformation in less than a second.
Finance dept use information systems such as
business intelligence to monitor world financial
markets and provide a quantitative analysis .
Financial manager use data mining software to
analyze information in data warehouse .
Finally EIS and ERP tightly integrate finance with
all other functional areas
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HRM Major
IT provide valuable support for human
resources management. For example ,
Personal record keeping has greatly
improve in terms of speed, convenience ,
and accuracy as a result of technology.
The internet revolutionized recruiting and
training by moving them online.
Better selection and personal development
can be efficiently handled using Expert
systems .
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Marketing Major
Marketing now uses customer databases, decision
support systems, sales force automation, business
intelligence, and data mining software to better
perform its functions.
The Internet has created an entirely new global trading
environment. It also has dramatically increased the
amount of information available to buyers and sellers,
who can now compare prices quickly and thoroughly.
As a result, shoppers' buying habits and strategies are
changing .
In turn, marketing manager must work harder to
acquire and retained the well-informed customer. To
accomplished this goal they now use CRM software
and online promotions.
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Production and Operation
Management Major
Organizations are competing on price,
quality , time and customer services- all
of which are concern of production and
operation management.
Every process in a companys operation
that add value to a product or service(
purchasing inventory , quality control ,
receiving raw material and shipping
product) can enhance by IT techniques.
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Managerial Issues
Recognizing opportunities for using IT and Web-based
systems.

Who will build, operate, and maintain the information
systems. How much IT?

Is the situation going to change?

Transforming the organization to the digital organization.



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Learning
Doing Business in the Digital Economy
Business Pressures, Organizational
Responses, and IT Support
Why Should you Learn About Information
Technology?

END
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