What Is Tourism ?

New Tourism Product

Change In Perception
Tourism Growth In India
Foreign Earning
Marketing In Tourism
Tourism As A Service
Conclusion
References

WHAT IS TOURISM ?
Tourism comprises the activities of
persons traveling to and staying in places
outside their usual environment for not
more than one consecutive year for the
purpose of leisure, business and other
purposes.
NEW TOURISM PRODUCTS
Monsoon magic - Focus on months from April to October.
Rural & village tourism -The tourism ministry is laying special
emphasis on infrastructure development in various rural
destinations in India.
Medical tourism -The Indian Healthcare Delivery market is
estimated at US$ 18.7 billion. The industry is growing at about 13
per cent annually.
Wellness & Spa tourism Luxurious world class health spas are
mushrooming across the country.
Luxury tourism E.g. Palace on Wheels, Palaces.
Adventure tourism With emphasis on eco-tourism MICE
convention centers coming up in the metro cities.
CHANGE IN PERCEPTION

There has been a positive change in perception about the
benefits of tourism in the minds of planners, policy makers
and as well as state governments in India.
Tourism is now being seen:
Engine of growth for the economy and a key employment
generator.
Low Capital Investment in the trade.
Imports that earn foreign exchange.
Cultural revival/ regeneration.
TOURISM GROWTH IN INDIA
According to World Tourism Organization
estimates, India will lead in South Asia with 8.9
million arrivals by 2020.
India is poised to emerge as the 2nd fastest growing
(8.8%) tourism economy in the world over 2005-14
according to the World Travel & Tourism
FOREIGN EARNINGS
There has been a growth of more than 13% in
foreign tourist arrivals at 3.9 million during 2005,
up from 3.4 million foreign tourists who visited
India during previous year.
Foreign exchange earnings from foreign tourists
were up by more than 20% at $5,730.86 million in
2005, up from $4,769 million earned the previous
year.
As the production and consumption
experiences are inseparable, it is impossible
to sample a tourism service before purchase.
Marketing of tourism is based on:
Trust Relationship Delivering value

Tourism
service
Intangible
variable
Inseparable
TOURISM AS A SERVICE
INTANGIBILITY
Service oriented industries like travel and tourism, strive
towards converting the intangible product into an
experience that customer will value and cherish.
VARIABILITY
Offering the same quality of service each time a
customer interacts with the service marketing brand(
which helps in image building).

CONCLUSION
Scope of marketing in tourism
Lot of tourism places are not
discovered by tourism companies, if
marketed will add to the revenue.

REFERNCE