CASE ANALYSIS

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PRESENTATION -
Instructions

Dr. Mary Cherian
Professor & Centre Head - Marketing
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Instructions
Students are requested to read the case Robinhood,
Instructions PPT and the given readings. U are required to
prepare a PPT and also make a report, the requirements of
which are given in the forthcoming slides.
In this PPT, u also have a few slides on how to do a case
analysis. Use them.
The soft copy of the PPTs are to be submitted to my mail-id :
marycherian@kctbs.ac.in and a hard copy handwritten report
by 18.09.2013 8.30 am at my desk. U are welcome to
submit both of these in advance but no submissions after the
deadline and such groups will be marked absent for the
session.
Happy reading and case analysis!
How to do a Case Analysis
Put yourself inside the case
Think like an actual participant
Strategic decision maker (for eg. In this case it is
Robinhood)
Board of directors (eg. Will Scarlett, Little John,
Scarlock, Millers son)
Outside consultant
Five Steps: Step One
Become familiar with the material
Read quickly through the case one time
Use initial read-through to assess possible links to
strategic concepts
Read the case again, making notes
Evaluate application of strategic concepts
After forming first recommendation, thumb through
the case again to assess consequences of actions you
propose
Five Steps: Step Two
Identify problems
Symptoms vs.. Problems: avoid getting hung up on
symptoms
Some cases have more than one problem
Articulate the problem
Writing down a problem statement gives you a
reference point when you proceed through the case
analysis
Some problems are not apparent until after you do the
analysis
Five Steps: Step Three
Conduct strategic analyses
Determine which strategic issues are involved
Use strategic tools to conduct the analysis (you can use
them once u start learning them)
Five-forces analysis
PEST analysis
SWOT analysis
Value chain analysis
Resource-Based View of the Firm (VRIO)
Contingency frameworks
Financial analysis
Test your own assumptions about the case
Five Steps: Step Four
Propose alternative solutions
Develop a list of options first without judging them
Do nothing is often a reasonable alternative
Evaluate alternatives
Can the company afford it?
Is the solution likely to evoke a competitive response?
Will employees accept the change?
How will it affect other stakeholders?
How does it fit with the vision, mission, objectives?
Will the culture or values of the company change?
Five Steps: Step Five
Make recommendations
Make a set of recommendations
that your analysis supports
Describe exactly what needs to be done
Explain why this course of action will solve the
problem
Include suggestions for how best to implement the
proposed solution
The solution you propose must solve the problem
you identified
Points to Remember
Always connect the problem(s), alternatives, and
recommendations
Often, the problem is stated in the case; you just have to
look a little for it
Presentation Requirements
Introduction of Management Team
Outline of presentation
Company Overview
Problem Identification
Strategic Analysis
Alternatives
Recommendation
Conclusion/Wrap Up of pertinent information
15-20 minutes in length
General Written Report Requirements
1. Include:
a) Cover sheet with:
a) Class and section
b) Group name
c) List of group members
d) Case name and number
b) Historical Overview/Company Profile
c) Identify problem(s)
d) Strategic Analysis
e) Alternatives
f) Recommendation(s)
g) If there are specific questions asked at the end, please
answer those questions in detail supporting ur answers
with facts and evidence.
Report Requirements (cont.)
2. Be thorough, but brief and concise.
3. Use charts and graphs to consolidate information and keep it interesting.
4. Pattern report on ur presentation

Format-Business style writing
3-5 pages in length
Times New Roman font, 12 pt., 1 inch margins
Single-space paragraphs
Double-space between paragraphs and after headers
Section headers in bold; sub-headers italicized; no punctuation after headers
All type should be left justified (do not indent paragraphs)
Charts and graphs should be in-line, not in appendix
Watch paragraph lengths, grammar, spelling
Consistent formatting throughout
Use charts, graphs, images and bullets; be creative but professional;
graphs should not be too big

18.09.2013 Mary Cherian 13