Professional Documents
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TOYS
32000 EMPLOYEES
WORLD OF TOYS
ACROSS EVERYWHERE
BUSINESS DESCRIPTION
DESIGNER , MANUFACTURER ,
MARKETER.
COMP. OPERATES IN 42 COUNTRIES
AND SALES IN 150 COUNTRIES.
BARBIE, HOT WHEELS , AMERICAN
GIRLS AND FISHER PRICE ,
NICKELODEON ,HARRY POTTER
,SUPERMAN .
HISTORY
HAROLD MATSON AND ELLIOT
HANDLER FOUNDED 1945
FIRST DOLL IN 1947
BARBIE IN 1959
KEN IN 1961
1968 HOTWHEELS
ELECTRONIC GAMES IN 1977
KEY EMPLOYEES
ROBERT A.ECKERT CEO AND
CHAIRMAN
KEVIN MARR CFO
BRYAN STOCKTON EXECUTIVE VP OF
INTERNATIONAL OPERATIONS
ALAN KAYE HUMAN RESOURCE
REVENUE ANALYSIS
$5650.2 MILLION DURING 2006
9.1% GROWTH OVER 2005
MATTEL GENERATES 55.5 % DOMESTIC
AND 44.5% FROM INTERNATIONAL
MARKET
EUROPE 23 .1%
ASIA PACIFIC 13%
OTHER MARKETS 3.5%
SWOT ANALYSIS
STRENGTH
STRONG BRAND RECOGNITION
EXTENSIVE PRODUCT OFFERING
STRONG INTERNATIONAL OPERATIONS
WEAKNESS
PRODUCT RECALLS
CUSTOMER CONCENTRATION
OPPORTUNITIES
ACQUISITION OF RADICA
PARTNERSHIP BETWEEN BARBIE AND
BONNE BELL
POSITIVE DEMOGRAPHIC FACTORS
THREATS
INCREASING CRUDE OIL PRICES
INCREASING LABOUR COSTS
HIGH COMPETITION
TOP COMPETITORS
HASBRO
NEWELL
NINTENDO
ATARI
SEGA SAMMY HOLDINGS
MEGA ENTERTAINMENT