9/25/2014 Big Bazaar

XIDAS, Jabalpur
1
Mr. Siddhartha lal, Mr. Sikander Khuswah, Mr. Sitakanta
Behera Mr. Sudhir Kumar
Big
Team
9/25/2014 Big Bazaar
XIDAS, Jabalpur
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What is Retailing
The term Retailing
refers to any activity
that involves a sale
to an individual
customer.

Retailing is the
interface between
the producer and
the individual
consumer buying for
personal
consumption.
RETAIL
ORGANISED
UN-
ORGANISED
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XIDAS, Jabalpur
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Size of Indian Retail
Size 2008

2010

Percentage
Change
Estimated size of retail in India (in
$bn)
353 416 18
Share of organized retail (%) in India 7 12 71
Size of organized retail in India (in
Rs)
78,300 Cr 2,30,000 Cr 194
Source: http://www.indiaretailing.com/india-retail-report.asp
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XIDAS, Jabalpur
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Kuber
complex

Varanasi
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About Big Bazaar Hyper mart
Chain of development store in India
Out let 104 out lets
Located in India
Parent group Future group
Owner Kishore Biyani (CEO)
Founded 2001
Head quarter Jogeswari , Mumbai
Industry Retail
website www.bigbazar.com
Tag line Is se sasta aur achha kahin nahi.
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XIDAS, Jabalpur
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Porters five force model
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Analysis
5 Forces Analysis
Rivalry among the competitor Reliance Retail, Aditya Birla Group , Vishal Retails,
Bharti and Walmart, etc
Threat of entrants
FDI policy not favorable for international players.
Domestic conglomerates looking to start retail chains.
International players looking to foray India.
Bargaining power of supplier

The bargaining power of suppliers varies depending
upon the target segment.
The unorganised sector has a dominant position.
There are few players who have a slight edge over
others on account of being established players and
enjoying brand distinction.
Bargaining power of buyers Consumers are price sensitive..
Availability of more choice.

Threat of substitutes

Unorganized retail
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Customer Segmentation
Big Bazaar targets higher and upper middle
class customers.
The large and growing young working
population is a preferred customer segment.
Big Bazaar specifically targets working
women and home makers who are the primary
decision makers.
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Life cycle of Big Bazaar
S
A
L
E
S
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XIDAS, Jabalpur
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M
A
R
K
E
T

G
R
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H

Market Share
High
L
O
W

H
I
G
H

Low
Big Bazaar At BCG Matrix
M
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K
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G
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H

H
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L
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M
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G
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H
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Low
L
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M
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H
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High Low
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H
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Market Share
High Low
L
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W

M
A
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K
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G
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H
I
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H

High
Market Share
High Low
Market Share
High
M
A
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K
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T

G
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Low
Market Share
High
L
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M
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G
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Low
Market Share
High
H
I
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H

L
O
W

M
A
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K
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T

G
R
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H

Low
Market Share
High
Market Share
High Low
Market Share
High
M
A
R
K
E
T

G
R
O
W
T
H

Low
Market Share
High
L
O
W

M
A
R
K
E
T

G
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H

Low High
H
I
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H

L
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Low High
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Low High
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Physical
Evidence
People
Place Promotion
Price
Product
Process
7 P
Marketing Mix
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1.Product Mix
APPARELS
Denims & T-Shirts
Fabric & Cut piece
Formal Wear
Casual Wear
Party Wear
Ethnic Wear
Accessories
Under Garments
Night Wear
Dress Materials
Sarees




FOOD
Staples
Ready to eat
Ready to cook
International Food
Spices
Imported Bazaar
Tea & Coffee
FARM PRODUCT
Fruits
Vegetables
Imported Fruits
Dairy Products
CHILL STATION
Soft Drinks
Packaged Juices
Milk Items
Frozen Foods
Ice Creams
HOME &
PERSONAL CARE
Shampoos
Detergents
Soaps
Liquid wash
Creams
Deodorants
Home cleaners
Utensils
Plastics
Crockery
Sundries
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Product Mix Cont..
ELECTRONICS
BAZAAR
Television sets
Washing Machines
Refrigerator
Personal Care
mBazaar
Microwaves
Small Appliances
Laptops
Computer
Accessories
Kitchen Appliances
FASHION &
JEWELLERY
Footwear Bazaar
Beauty Care
Navara
Star Parivar
Meena Bindre
FURNITURE
BAZAAR
Living Room
Bed Room
Kitchen
Dinning Rooms
Kids Room
Been Bags
Paintings
Decorative Items
CHILD CARE &
TOYS
Kids Wear
Toy Bazaar
Stationary
Child Care
OTHER SERVICES
Mr. right
Bakery
Loot Mart
Tulsi
Future Money
Future Generally
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2.Pricing
Value pricing
Promotional pricing
Low interest financing
Psychological discounting
Special event pricing
Differentiated Pricing
Time pricing
Bundling
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Psychological pricing
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Time pricing Value Pricing
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Bundling
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3.Place
BIG BAZAR
INDIA
Number of out let-
104;

Located at main
city-tier I & tier city-II;

Area-10,000sq ft-
120000 sqft;

High street area of
city; &

Approachable
destination.
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4.Promotion
Coupon, discount, more of the product at normal
price, gift with purchase, competition, and prizes,
money back offer, exchange offer, special occasion.
Big Bazaar, in association with Star India Pvt Ltd, has
launched a collection of designer ethnic wear under
the brand "Star Parivaar
Below the
Line
Promotion
Giving advertise in news paper, TV. Internet (own
website which give online shopping service),
partnership with Bigfilx, Big FM 92.7.
Above the
Line
Promotion
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PROMOTION
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5.People
Well trained staff;
Appearance;
Empowered individual;
Encouraged to think out of box; &
Example- Ved Prakash Araya
(Chief Operating) officer, Sanjib
Agrawal(Head Marketing)
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6.Physical Evidence
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XIDAS, Jabalpur
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7.Process
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Positioning
High
service
low
service
Low price
High
price
Organization value and customer
value
*High
organization
value
*Low customer
value
Big Bazaar
*High
organization
value
*High customer
value
*Low
organization
value
*Low customer
value
*Low
organization
value
*Low customer
value
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Guerrilla marketing strategy
Future strategy of Big Bazaar
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Big Bazaar
Express
(<40000 sq.ft)
Standard
Big Bazaar
(40000 to 80000sq.
Ft)
Big Bazaar
Supercentres
(<75000 sq ft)

In JV with
Foreign Partner
Big Bazaar
Front end
operation
Back-end
Operation
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Marketing strategy
Activities Target Marketing Mix
Big wish All the population Process
Baby registry and marriage registry

Married couple, waiting for marriage Promotion
Women forum

Women Public relation
Interior decorator and dress designer
will be appoint in all the store
Those customer who are very specific
about their decision.
People
Networking through internet All loyal customer, other net user . E-marketing
Religion Corner All the aesthetic people Product Mix
Adhar Rural Centric Market 720 million consumer across 627000
villages.
Place
Tie up with IPL Sports lover Promotion
Improving Quality of product Prevailing as well as Prospect customer Product
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Thank You