Presented By:

Group 2


STEEL INDUSTRY STATISTICS

India: 4
th
largest steel producing nation
Total crude steel production in India:
2010-11 was around 69 million tonnes
110 million tonne by 2012-13
Per capita consumption of steel is around 110 pounds as
compared to 330 Pounds in 2011

Historical Trend of Steel Production in India:1951-2012
Share of private sector companies in steel production
in India(%): FY2011
Leading Steel Producers in India and their Production Share
OVERVIEW
Tata Iron and Steel Company was established by Dorabji Tata on August 26,
1907
Top 10 Steel manufacturer in the world
Produces crude steel & basic steel products
Some Joint Ventures, subsidiaries & associates:
- Tata Steel Europe
- Nat Steel Holdings
- Tata Ryerson
- Tata Pigments
- Indian Steel & Wire Products

Tata Steel Global Wires Business-annual manufacturing capacity of 670,000MT
40% market share of the organised wire market in India
HQ: Jamshedpur in Jharkhand, India
BUSINESS SECTORS OF TATA
Information Technology Engineering Products & Services Materials
Services Energy Consumer Products
Chemicals International Operations Defence & Aerospace
PRODUCTS OF TATA STEEL
Agricultural Implements Bearings Flat Products
Long Products Plants & Equipments Raw Materials
Tubes Wires
SEGMENTATION OF WIRES
12
TATA STEEL GLOBAL WIRES
INSTITUTIONAL
BUSINESS
RETAIL BUSINESS
AUTOMOTIVE INFRASTRUCTURE POWER TEXTILE
AGRICULTURE -
GALVANISED WIRE
WELDING APP:
MIG WELDING
WIRE
CONSTRUCTION:
BINDING WIRE
HOUSEHOLD-
STEEL WOOL
WIRE
TYRE BEAD WIRE LRPC WIRE CABLE ARMOURCARD CLOTHING WIRE

SPRING WIRE PC WIRE ACSR

SPOKE WIRE
Sales and marketing
Earlier structure:
Tata Steels sales and marketing division in
India was divided into two verticals
flat products (such as corrugated sheets)
long products (like TMT bars).
Problems due to earlier structure:
Under the earlier arrangement,
the sales and marketing teams under the two
verticals had to deal with clients across sectors
that used these products respectively.
Since January, the sales and marketing division
has been split into four main divisions
automotive and special products.
branded products
retail and solutions (catering to the likes of
construction companies and retail buyers in rural
areas)
industrial products, projects and export (catering
to infrastructure companies and suchlike)
and downstream transfers (consisting products
like wires).
CUSTOMER
LARGE ACCOUNT CUSTOMER SMALL ACCOUNT CUSTOMER
MANUFACTURING & SALES TEAM
TOC
COLOR SCHEME - TOC
MANUFACTURING TEAM SALES TEAM
DISTRIBUTION CHANNEL & VALUE CHAIN
20
AUTOMOBILE SECTOR
DISTRIBUTION CHANNEL
VALUE CHAIN
22
GENERAL ENGINEERING
DISTRIBUTION CHANNEL
VALUE CHAIN
23
DOMESTIC APPLICATION
DISTRIBUTION CHANNEL
VALUE CHAIN
PRICING OF PRODUCT
Account Marketing
Decide Pricing for Product
Sales
Distributors from various Regions of State
CRM Update
Bulk Purchase (>200 tons)
Replacement of Faulty Goods
SYSTEMS
2005-2011
2012 - Present
Sales Managers
Pre-2005
Features of SAP
Utilities for marketing and sales.
Product design and development
Production and inventory control
Human resources, finance and accounting.
SAP ERP collects and combines data from the
separate modules to provide the company or
organization with enterprise resource
planning.
Advantages of SAP:
Allows easier global integration (barriers of currency
exchange rates, language, and culture can be bridged
automatically)
Updates only need to be done once to be implemented
company-wide.
Provides real-time information, reducing the possibility
of redundancy errors
it creates an efficient work environment for employees.
User interface is completely customizable allowing end
users to dictate the operational structure of the
product.

Implementation:
Distributor Database
Distributor-1
Distributor-2
Marketing Sales Finance Operation CEO
CRM