http://media.edusites.co.

uk/article/wjec-as-media-studies-
representation-of-issues-immigration/
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STARTER
Complete the following Media quiz:

http://media.edusites.co.uk/article/wjec-as-media-
studies-revision-quiz/


Review your answers at the end to check your
understanding

Note down which topics you got wrong
LO
- Revise case studies
- Representation of issues

Representation
Values and ideology of who is being
represented and in what way
Are any groups being left out?
Who and why?
FOR YOUR EXAM, YOU NEED TO KNOW
REPRESENTAION OF:
GENDER
ETHNICITY
REGIONAL/ NATIONAL IDENTITY
AGE
EVENTS
ISSUES
REPRESENTATION RECAP
In your exam:

With reference to your own examples, how is
________ represented in the media


With reference to your own detailed examples,
explore the ways in which _________ are
represented in the media today

TASK
In IT Public > Media > as media > you will find
Representation revision sheet.doc

Complete the grid looking at examples we/you have studied
for AGE, GENDER and REGIONAL/ NATIONAL identity
Use:
Media know all
MediaEdu
Google images
REPRESENTATION OF
ISSUES: IMMIGRATION


IMMIGRATION
Immigration is a rich representation
topic for us because it can allow us to
explore ethnicity, nationality, events
and issues simultaneously
Define these following words:
Immigration
Immigrant
Migrant
Illegal immigrant
Asylum Seeker
Immigration

Coming to live in a country different to your birth-
place
Immigrant

Someone arriving in a country (other than their place
of birth) hoping to live there.
Migrant
Someone who moves from one place to another.
Illegal immigrant

Someone who moves to a country without the correct
paperwork, i.e. Visas and a work permit. They are
often smuggled into a country in terrible conditions in
an attempt to escape problems in their home country.
This group of people are often the most exploited.
Asylum Seeker

Someone who has fled his or her home country as a
political refugee and is seeking refugee status. They
are often kept in holding camps while the Home
Office considered their case and while here have
limited rights including not being able to work.
Often all of these terms are conflated in
the press identifying people who are not
White British, or anyone who is new to
the UK as an Other by identifying them
as immigrant or second/ third-
generation immigrant.
Such construction of Otherness is used
to create binary opposites in
news narratives
Immigration in Todays Media
Immigration Event: The Romania-Bulgaria
Moral Panic
We say a moral panic is created when the Media
identifies a scapegoat for a social problem that
the ruling class cannot fix.
The scapegoats are demonised by the Media
and blamed for the issue through
sensationalisation tactics and scare
mongering.
a moral panic occurs when a condition,
episode, person or group of persons emerges to
become defined as a threat to societal
values and interests


The Romania-Bulgaria Moral Panic

When Bulgaria and Romania joined the EU in 2007,
nationals were allowed to travel to the UK without a
visa but there were restrictions on the type of work
they could get; they had to apply for special work
permits in order to work in the UK and were not
entitled to job seekers allowance or other benefits.
However, in-keeping with EU agreements from
January 1st, 2014, these restrictions were lifted and
Romanians and Bulgarians can now work and claim
the same benefits as other EU citizens freely.
Despite the fact there were already
thousands of people from both countries
already working in the UK (thanks to the
work permit scheme), the right-
wing national press turned January 1st into
a moral panic.
Step 1: The social problem - Britain is just emerging from
its worst recession and unemployment rates are still
incredibly high (according to HRM it is 7.1%).
Step 2: The identification of scapegoats - work
restrictions lifted to allow more Romanians and Bulgarians to
come to the UK. Job market even harder for the 7.1%
unemployed. More people applying for jobs. If these people
dont find work then they can now claim benefits, funded by
those who work.
Step 3: The demonisation - Romanian and Bulgarian citizens
are represented as benefit scroungers, beggars and as
stealing our jobs.
Step 4: Finally, the public are called to protest against the
restrictions as if this might solve the current unemployment
crisis.

TASK
How have these headlines represented the
issue?
Keep this resource for revision!
MAIL ONLINE
The MailOnline hyperbolised the problem with
sensationalist headlines and sub-headings which gave
the impression that there would be a flood of immigrants
Mixes a number of travel issues to exaggerate the
number of migrants who might be arriving in the UK
DAILY EXPRESS
Here we come!
Flood
Benefits already an issuse
DAILY EXPRESS article
http://www.express.co.uk/news/uk/451409/Benefits-
Britain-here-we-come-Fears-as-migrant-flood-begins

Read the above article
How does it create a moral panic?
How does it sensationalise the event?
How is ethnicity/ race represented? Explain your reasons



DAILY EXPRESS
The article then opens with: BRITAIN
will today be hit by the first wave of
Romanian and Bulgarian migrants keen
to take advantage of our generous
taxpayer- funded benefits.
the newspaper uses emotive
language to encourage the reader to
agree with their point-of-view.
The word Will ensures the reader
thinks this is definitively going to
happen rather than speculation
DAILY EXPRESS cont.
Take advantage and generous taxpayer-
funded benefits set up a binary opposite
between us - who are all the same (taxpayers)
and them
The use of first wave is significant too because
it suggests that this will be a repeated trend
The words traveller and gypsy are often given
negative connotations in the
Media, stereotypically associated with
invading local land, causing a nuisance and
increased crime rates.

The Romania-Bulgaria Moral Panic
We see the final step
of the moral panic
about Romanian and
Bulgarian
immigration
illustrated clearly in
the right-wing tabloid
newspaper The Sun.

What does this front
page tell us?
THE SUN
The dominance of the English red and white
colours
Image of Europe clearly separate the UK - This
image has a strong nationalist message
you tell him instigates that it is the reader who
calls for Prime Minster David Cameron to take
action
or else! is threatening
The Home Office Go Home Campaign


Moving adverts - adds a sense of surveillance -
as if the driver and the advert are spying on your
activities.
Threatening feel to the campaign.
These adverts caused a huge backlash, with the
hashtag #RacistVan trending on twitter
HOMEWORK:
Complete the representation revision document
for ISSUES OF IMMIGRATION

DONT FORGET!
MS2 Report PART 2 due on Thursday
Representation of regional/ nat identity question
for Tuesday
PLENARY
Complete the representation revision document
for ISSUES OF IMMIGRATION