PRESENTED TO:

HEMANGI MADAM
PRESENTED BY:
ABHINAV-52
MITALI-53
VISHNU-54


Nestl is a Swiss-German word which
means Little Nest which is its trademark

Nestl is the worlds number one food
company

5
th
largest company of the world
according to its turn over

2 million 31 thousand people employed
from all over the world
Present in 81 countries of the globe having 522
factories

Over 700 products renovated or innovated in the
past five years, with wellness in mind.

The 4 branch offices in the country help facilitate
the sales and marketing of its products.

They introduced product in India at Moga in 1961.

They are in Delhi, Mumbai, Chennai and Kolkata.
The Nestl India head office is located in Gurgaon,
Haryana.




HISTORY
Henri Nestl established
Nestl in 1867 in Switzerland
(Vevey HQ)

His first product was
lactogen formula for infants
by the name Farine Lacte
Brand mark
Recent brand mark

Nestl is the largest food company in
the world. But, more important to them
is to be the world's leading food
company.

Quality and nutritional value are the
essential ingredients in all of its
brands.

Millions of people prefer Nestl
products every day, happy with the
addition to their wellness that they
bring.
Today Nestl is present in
different markets with the following
main brands:-
Baby Foods
Breakfast Cereals
Beverages
Bottled Water
Chocolate & Confectionery
Dairy Products
Food Services
Ice Cream
Prepared Foods
Pet care
Pharmaceuticals
Cosmetics
INTRODUCTION GROWTH MATURITY DECLINE
P
R
O
U
C
T

S
A
L
E
S

Value added products
Brand name
Unique features and technologies
Good advertising strategies

WEAKNESS:
Less consumer research in few
areas.(High price)
Less consumer attraction
Limited variety


STRENGHTS:
Opportunity:
Market expansion by using bio-
technology.
Possible new market.
Expansion of product line to meet
broader range of customer needs.

Threats:
Tough competitors like Cadbury,
Amul , etc
New and indirect competitors
Product acceptance

Bonus packages and increment in salaries for a
selective level of work and efficiency should be
awarded to attract the employees concern.

Staff should be made more responsible by
implementing strict rules and regulations and taking
disciplinary actions against any un-professional
behavior.

Skilled workers of the company should join the
security department to enhance the system.





Long term agreements to be signed with
governmental departments.

A small part of the budget should be spent for the
management of the office.

Inventory should be maintained.



Nestle is a market leader due to different reasons:

Its price is high against its competitors but it
matches its quality with its competitors.

Nestle is using its brand name to
promote its products & its very
popular as compared to its
competitors.

Its packaging is good.

We can easily find Nestle from any retailer shop.
Due to its advertisement, Nestle attracts more
customers & has very prosperous future if it continues
to promote its products and bring all the possible
innovational aspects using different product line
strategies.

It has always maintained the quality of its products.

Despite of all the facts, theres need to maintain the
condition of office and enhance the security.

Behavior of employees is not professional and
every department should treat equally.
T h a n k y o u