PREPARED BY :

MOHAMAD KHERULDIN BIN TOHA 17DIB11F1040

NUR FAIZATUL AMANINA BINTI SHAARI 17DIB11F1014
NUR SHAMIMI BINTI MOHD SAMAN 17DIB11F1017
NURUL AMELLIA BINTI ARZEMI 17DIB11F1024
FARHAH LIYANA BINTI MOHD RADI 17DIB11F1059
APPLE
Inc.
1. Is multinational
corporation that
creates consumer
electronics,
computer
software, and
commercial server
2. Apple Computer
first came to be a
company in 1976
by Steve Jobs and
Steve Wozniak
3. The best
known hardware
product are
Macintosh line of
computers, the
iPod, the iPhone
and iPad
4. Now, Apple is a
brand that most
people
automatically
know all over the
world
Annual Financials for Apple Inc.docx
2010 2011 2012
CURRENT RATIO = CURRENT ASSETS / CURRENT LIABILITIES
QUICK / ACID TEST RATIO = ( CURRENT ASSET STOCKS PREPAID EXPENSES ) /
CURRENT LIABILITIES
2010 2011 2012

TOTAL ASSETS TURNOVER = SALES / TOTAL ASSETS






FIXED ASSETS TURNOVER = SALES / NET FIXED ASSETS

2010 2011 2012
2010 2011 2012

INVENTORY TURNOVER = COST OF GOOD SOLD / INVENTORY






AVERAGE COLLECTION PERIOD = ACCOUNT RECEIVABLE
SALES / 360


2010 2011 2012
2010 2011 2012
GEARING / DEBT TO EQUITY RATIO = ( DEBT / EQUITY ) X 100





DEBT RATIO = ( TOTAL LIABILITIES / TOTAL ASSETS ) X 100




TIMES INTEREST COVERED = EBIT / INTEREST



2010 2011 2012
2010 2011 2012
2010 2011 2012
RETURN ON EQUITY = ( PROFIT AFTER TAX / STOCKHOLDERS EQUITY ) X 100





RETURN ON ASSETS = ( PROFIT AFTER TAX / TOTAL ASSETS ) X 100



2010 2011 2012
2010 2011 2012
NET PROFIT MARGIN = ( PROFIT AFTER TAX / SALES ) X 100





GROSS PROFIT MARGIN = ( GROSS PROFIT / SALES ) X 100





OPERATING PROFIT MARGIN = EBIT / SALES




2010 2011 2012
2010 2011 2012
2010 2011 2012
PERSONAL
COMPUTERS
Dell and Hewlett-Packard are
the primary competitors in the
personal computer market
Apple creates its market share is
by creating product
differentiation from these other
computer manufacturers
COMPUTER
SOFTWARE
Lacks the relative size and
market share
Apple software is limited to its
own personal computers
MOBILE
COMMUNI-
CATION (
IPHONE)

1. POLITICAL
ANALYSIS
2.
ECONOMI-
CAL
ANALYSIS
3. SOCIAL
ANALYSIS
4.
TECHNOLOG
- ICAL
ANALYSIS
5. LEGAL
ANALYSIS
Apple Inc. produce many of its
parts and products outside the
U.S
Political conflicts between the
U.S and any of these states
may have awful outcome for
Apple Inc.
Bad international relations,
wars and terrorism might
influence Apple in a huge
manner
Economical
Analysis
1. The global
economic
depression
might have
immense impact
on Apple.
2. The U.S
Dollar has lost
value.
3. Very little
market share
compared to
Microsoft.
4. Facing the risk
of
cannibalization
and might
deeply suffer
5. Its products
expensiveness
threatens Apple
being undercut
by low cost
import
1. Media privacy : iPod users
illegally download music
2. Low presence in advertising
other than products
placement in publishing and
educational area
RISK
OPPORTUNITY
1. Reduced output
and productivity.
2. Competitors.
1. Increased
protection of product.
RISK
OPPORTUNITY