INTRODUCTION

TO
HINDUSTAN
BEVEREGES PVT LTD.
TYPE- ---PUBLIC(NYSE)
INDUSTRY-----BEVEREGES
FOUNDED------1892
HEADQUARTERS------ Atlanta, Georgia, USA
AREA SERVED- -----WORLDWIDE
KEY PEOPLE-----Muhtar Kent (CHAIRMAN AND CEO).
PRODUCTS-----Coca-COLA,CARBONATED SOFT
DRINKS,WATER,OTHER NON ALCHOLIC BEVEREGES.
REVENUE-----USD$ 31.0 BILLION
TOTAL EMPLOYEES----92800(JULY 2010)
WEBSITE----WWW.THE COCA COLA COMPANY.COM


Mission, Vision & Values

MISSION
To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference.
OUR VISION
People: Be a great place to work
Portfolio: Bring to the world a portfolio of quality beverage
brands
Partners: Nurture a winning network of customers and
suppliers, together we create mutual, enduring value.
Planet: Be a responsible citizen that makes a difference by
helping build and support sustainable communities.
Profit: Maximize long-term return.
Productivity: Be a highly effective, lean and fast-moving
organization.

VALUES
Leadership: The courage to shape a better future
Collaboration: Leverage collective genius
Integrity: Be real
Accountability: If it is to be, it's up to me
Passion: Committed in heart and mind
Diversity: As inclusive as our brands.
Quality: What we do, we do we.

Our Winning Culture
Focus on the Market
Work Smart
Act Like Owners

Be the Brand

Inspire creativity, passion, optimism and fun.

FOCUS ON COMPANY
Worlds largest beverage company.
The company is best known for its flagship product Coca-
Cola,
invented by pharmacist John Stith Pemberton in 1886.
The Coca-Cola formula and brand was bought in 1889 by Asa
Candler who incorporated The Coca-Cola Company in 1892
Coca-Cola currently offers more than 400 brands in over 200
countries or territories and serves 1.6 billion servings each day
.
Coca-cola the corporate nourishing community with the largest
selling soft drink
Concentrates since 1886 return after a gap of 16 years in1993.
Coca cola park

Image gallery
COCA COLA
World of coca
cola
Coca-cola bottling plant
Coca cola in india
Hindustan coca-cola private beverages private limited is a
100% owned company better.
The company has 3 business regions and operated 22
locations across India.
Their business model include manufacturing beverages
distribution and sales trade
Coca cola was leading soft drink brand in India until 1977.
Coca cola returned to India in 1977.
Coca-Cola acquired most of the local brands including
thumps up,mazza,limca gold spot, and Citra.
BACK TO INDIA
From 1993 to 2003 coca-cola invested us$ 1 bn. In India.
Coca cola in India achieved 39 % volume growth and 29 % industrial
growth reaching breakeven profitability region in 2002.
Sanjiv gupta ex-ceo of coca cola India joined in 1997 as a vice
president marketing .

Coca cola system in India
25 company owned bottling operation.
25 franchise owned bottling operation.
Employee approximately 6000 local people.
Indirectly create employment for 1,25,000 people in India.
The country wide marketing office located at haryana and
gurgoan.
4 regional offices in haryana , Mumbai and kolkatta.
Over 50 manufacturing locations in India.
Manufacturing units also in Nepal, Bhutan ,Maldives and
srilanka.
SWOT ANALYSIS
STRENGTH OPPORTUNITIES
1.Improved quality control. 1. WIDE MARKET.
2. Latest technology. 2.Good rural market.
3. Heavy investment in both infrastructure 3. direct distribution.
and sales promotion campaigns.
4. Modified and attractive packaging.
5. Strong advertising network

WEAKNESS THREATS
1.Entire infrastructure needs a face-lift. 1.stiff competition
2. Unskilled labour. 2.illegal distribution by
some distributor.
3. Tight case policy. 3.changing consumer
preferences
4. Fear of retrenchment among the workers

COKE-- LORE

Company leadership in India
C.E.O----MR. JOHN USTAS OF HINDUSTAN COCA COLA
BEVEREGES PRIVATE LIMITED SINCE JULY 2005.

PRESIDENT ---MR. SANJIV GUPTA INDIAN OPERATION OF
HCCBPL.

COO--- MR. T. KRISHNAKUMAR WAS APPOINTED IN OCTOBER
2008.
COCA COLA BRANDS
WITH THE EXCEPTION OF KINLEY THE PRODUCT LINE CONSIST OF
BEVEREGES.
Almost every product is brand in itself.

BRANDS OF COCA -COLA
CONSUMERS CHOICE AT GLANCE
Coca-Cola Mainly preferred by the Youngster &
Kids.

Thumps -Up :- Youngster.
Limca :- Common Drink.
Fanta :- Basically Preferred by Ladies and Kids.
Maaza:- Also Ladies and Kids.
Sprite :- Energetic drink.
Kinley Soda:-Mostly those
COMPITITIVE ANALYSIS
sales (revenue)-us$31.0 bln.(JULY 2010)
Profit-1.143bln
Market share-coca cola 60.9% market share.
Coca-Cola is a leading player in the Indian beverage market
witH a 60 per cent share in the carbonated soft drinks
segment, 36 per
cent share in fruit drinks segment and 33 per cent share in the
packaged water segment in india.
Coca cola BCG matrix
Market growth
Coca-cola stands in Star box because it has High ( Market Growth ) &
High ( Market S
Focus on the market
Focus on needs of our consumers, customers and franchise
partners.
Get out into the market and listen, observe and learn.
Possess a world view.
Focus on execution in the marketplace every day.
Comprehensive market strategy
For Consumer demand everything we do
We ill serve consumer a s a brand selection.
We will the best marketers in the world.
We will think and act locally.
We will lead as a model corporate citizen.
MARKET PENETRATION
DEVELOP NEW USER.
Promoting campaign in colleges.
Selling more of an existing product to an existing market.

FIND NEW CUSTOMERS.
FROM COLLEGES,RETAIL SHOPS,GROCERRY,RESTARAUNTS.

MAKE CUSTOMER BUY MORE
INCREASE THE QUNATITY OF COKE
EX- COKE PARTY PACK

COCLUSION
WHEN IT COMES TO MARKETING STRATEGY

Objective of coca cola marketing strategy is to strategically position their
products in people minds in order to maximize its acceptance.
THANK YOU