Chap 15

Monopoly
Chapter 15
Copyright © 2001 by Harcourt, Inc.
All rights reserved. Requests for permission to make copies of any part of
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Monopoly
While a competitive firm is a

price taker, a monopoly firm is
a price maker.
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc.
Monopoly
◆ A firm is considered a monopoly if . . .

…it is the sole seller of its product.
…its product does not have close
substitutes.
Why Monopolies Arise
The fundamental cause of

monopoly is barriers to entry.
Why Monopolies Arise
Barriers to entry have three sources:
◆ Ownership of a key resource.
➤ This tends to be rare. De Beers is an example
◆ The government gives a single firm the exclusive right to

produce some good.
➤ Patents, Copyrights and Government Licensing.
◆ Costs of production make a single producer more efficient
than a large number of producers.
➤ Natural Monopolies
Economies of Scale as a Cause of
Monopoly...
Cost
Average
total
cost
0 Quantity of Output
Monopoly versus Competition
Monopoly Competitive Firm

◆ Is the sole producer ◆Is one of many
◆ Has a downward- producers
sloping demand curve ◆Has a horizontal
◆ Is a price maker demand curve
◆ Reduces price to ◆Is a price taker
increase sales ◆Sells as much or as
little at same price
Demand Curves for Competitive and
Monopoly Firms...
(a) A Competitive Firm’s (b) A Monopolist’s

Demand Curve Demand Curve
Price Price
Demand
Demand
0 Quantity of 0 Quantity of
Output Output
A Monopoly’s Revenue
◆ Total Revenue
P x Q = TR
◆ Average Revenue
TR/Q = AR = P
◆ Marginal Revenue
∆ TR/∆ Q = MR
A Monopoly’s Marginal Revenue
A monopolist’s marginal revenue is

always less than the price of its good.
◆The demand curve is downward sloping.
◆When a monopoly drops the price to sell one
more unit, the revenue received from
previously sold units also decreases.
A Monopoly’s Total, Average, and
Marginal Revenue
Average
Quantity Price Total Revenue Revenue Marginal Revenue
(Q) (P) (TR=PxQ) (AR=TR/Q) (MR= ∆ TR / ∆ Q )
0 $11.00 $0.00
1 $10.00 $10.00 $10.00 $10.00
2 $9.00 $18.00 $9.00 $8.00
3 $8.00 $24.00 $8.00 $6.00
4 $7.00 $28.00 $7.00 $4.00
5 $6.00 $30.00 $6.00 $2.00
6 $5.00 $30.00 $5.00 $0.00
7 $4.00 $28.00 $4.00 -$2.00
8 $3.00 $24.00 $3.00 -$4.00
A Monopoly’s Marginal Revenue
When a monopoly increases the

amount it sells, it has two effects on
total revenue (P x Q).
◆The output effect—more output is
sold, so Q is higher.
◆The price effect—price falls, so P is
lower.
Demand and Marginal Revenue Curves

for a Monopoly...
Price
$11
10
9
8
7
6
5
4
3 Demand
2 Marginal (average revenue)
1 revenue
0
-1 1 2 3 4 5 6 7 8 Quantity of Water
-2
-3
-4
Profit-Maximization for a Monopoly...

2. ...and then the
Costs and demand curve shows 1. The intersection of
Revenue the price consistent the marginal-revenue
with this quantity. curve and the
marginal-cost curve
B determines the
Monopoly profit-maximizing
price
quantity...
Average total cost
A
Demand
Marginal
cost
Marginal revenue
0 QMAX Quantity
Comparing Monopoly and
Competition
◆ For a competitive firm, price equals

marginal cost.
P = MR = MC
◆ For a monopoly firm, price exceeds
marginal cost.
P > MR = MC
A Monopoly’s Profit
Profit equals total revenue minus total costs.

Profit = TR - TC
Profit = (TR/Q - TC/Q) x Q
Profit = (P - ATC) x Q
The Monopolist’s Profit...

Costs and
Revenue
Marginal cost
Monopoly E B
price
M
Average total cost

on y
op
pr
ol
of
it
Average
total cost D C
Demand
Marginal revenue
0 QMAX Quantity
The Monopolist’s Profit
The monopolist will receive

economic profits as long as price is
greater than average total cost.
Public Policy Toward Monopolies
Government responds to the problem of

monopoly in one of four ways.
◆ Making monopolized industries more
competitive.
◆ Regulating the behavior of monopolies.
◆ Turning some private monopolies into public
enterprises.
◆ Doing nothing at all.
Two Important
Antitrust Laws
◆ Sherman Antitrust Act (1890)

◆ Reduced the market power of the large and
powerful “trusts” of that time period.
◆ Clayton Act (1914)
◆ Strengthened the government’s powers and
authorized private lawsuits.
Marginal-Cost Pricing for a Natural
Monopoly...
Price
Average
total cost Average total cost
Loss
Regulated
price Marginal cost
Demand
0 Quantity
Price Discrimination
Price discrimination is the practice of selling

the same good at different prices to different
customers, even though the costs for producing
for the two customers are the same. In order
to do this, the firm must have market power.
Price Discrimination
◆ Two important effects of price discrimination:

◆ It can increase the monopolist’s profits.
◆ It can reduce deadweight loss.
◆ But in order to price discriminate, the firm must
◆ Be able to separate the customers on the basis of willingness to pay.
◆ Prevent the customers from reselling the product.

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Chap 15

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Monopoly

Copyright © 2001 by Harcourt, Inc.

While a competitive firm is a

◆ A firm is considered a monopoly if . . .

The fundamental cause of

◆ The government gives a single firm the exclusive right to

Monopoly Competitive Firm

(a) A Competitive Firm’s (b) A Monopolist’s

A monopolist’s marginal revenue is

When a monopoly increases the

Demand and Marginal Revenue Curves

Profit-Maximization for a Monopoly...

◆ For a competitive firm, price equals

Profit equals total revenue minus total costs.

The Monopolist’s Profit...

Average total cost

The monopolist will receive

Government responds to the problem of

◆ Sherman Antitrust Act (1890)

Price discrimination is the practice of selling

◆ Two important effects of price discrimination:

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