Supplier Operation Procedure

Amazon in China
1
Prepared by Charlotte Lee
2013 Oct
Online Registration Procedure
Commodity Data Upload
Delivery Procedure
Product Online
Payment & Marketing
Online
registration

Commodity
Upload
Delivery to
warehouse
Product
online
Vendor Application Procedure
2
Amazon Invite
registration by e-mail
Vendor online register
Vendor provide co
data
Company audit
Amazon right offer
Vendor self-study
Online video
V. 1
st
Upload
product details +
photo
Online video
Vendor continue to
upload balance
product data
Vendor self-study
Online-Video
V. Create delivery
platform e.g. label
Online Video
Warehouse
booking
Vendor delivery to
warehouse
Amazon product
receipt & post online
Amazon cross
check vendor infp
Inventory check
& replenishment
Order Checking
Online Video study
Update product
info @24 hours
Vendor Support
hotline
010-85568000
Arrange
promotion
CS e-mail
1 week 1 - 2 week 1 week
Vendor self-study
Online video
Vendor online check
Online Registration Procedure
Amazon send the invitation letter by e-mail
Vendor get registration link in email and
follow instruction
Vendor provide co register name, email,
password, bank account etc
Vendor read and sign Amazon contract by
online
REGISTRATION SUCCEED
email notification to vendor
Online Registration
After registration succeed by email,
Vendor need to provide data to
Amazon
shown as next page
Amazon Data Audit
2-3 working day
Amazon will inform next step
Data Audit
3
Passed
Amazon offer
authorization in
platform
Not Passed
Vendor need to
provide more
data
4
Online Registration Procedure
General
Requirement
Attention
1. Business Registration License (Copy + Co chop)

2. Tax registration form

3. Trademark Certification

4. Brand Authorization

5. China Government Quality Report

6. Amazon invitation letter
1. Provide copy + company chop

2. Submit by email to Amazon business development manager

3. Amazon follow Chinese Law
5
Commodity Upload and Procedure
Online Video
Self-learning in platform manual
Self-learning Online Video
Trial 5-10 product data an send IT
manager for cross checking
After receipt feedback, vendor can
complete the balance product details
Self-learning: Online Video
Lot upload
UPLOAD SUCCEED
High SKU
Lot upload
Low SKU
Single Product upload
Direct to Vendor Platform
Product & detail fill-in

Operation Method

Stock Add new commodity

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EDI
Vendor Central
Platform
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Delivery Procedure
Self learning: Online Video
Vendor Delivery Platform
Video Self learning
Check Amazon commodity regulation
Prepare adhesive sticker
for commodity
Buz Development
manager feedback
3 days)
E-mail/ telephone for warehouse booking
and delivery
Product Delivery
After goods arrived warehouse, vendor
contact IT manager about shop online
Courier awb should
mark down FBA no

And delivery
immediate at same
booking
Over 24 hours, the
order will be cancelled

Warehoues 8:00-18:00
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Delivery Procedure
Product Sticker Print

System will offer EAN
All sticker need to use laser print
Packing List
Each box has 1 packing
list as below
Carton Sticker
Each box has 1 carton
sticker
Set up Qty
Sticker
Print
Select
courier
Prepare
carton
Provide
Details
Carton
sticker
Delivery many commodity, it need to do delivery application in Vendor Control
Amazon has 2 warehouse but watch only send to Beijing
During delivery application, it needs to prepare 3 documents: Adhesive sticker, packing list, carton sticker as shown
below
Contact warehouse by telephone or email. Vendor will get the booking no and write this no in the courier awb form.
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Product Online Further Setup
Video Self learning how to arrange invoice


Input email address as customer service
1. Invoice Confirmation
2. Customer Service Email set up
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Payment
1. Payment Term :
Consignment based; 14-day settle account;

2. Volume incentive rebate:







3. Damage allowance
F% of net payment
If annual net payment reach Rebate % of total cost price
500,000 700,000 A%
700,000 900,000 B%
900,000 1,100,000 C%
1,100,000 1,300,000 D%
1,300,000 1,500,000 E%
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Payment and Condition
4. Extra Fee:
ASIN fee for new product, fee for unqualified picture

5. Substitution :
Not allow

6. 14 day delivery:
Order should be delivered in warehouse within 14 days.
Otherwise, the order will be cancelled

7. Quantity:
Not accept over-ship or short-ship qty
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Marketing
Plan Basic Gold Diamond Individual
Front Page 0 1
5% exposure
2 week
1
5% exposure
4 week
1
5% exposure
15,000/week
Spotlight 1
20% exposure
4 week
1
20% exposure
6 week
1
20% exposure
8 week
1
20% exposure
5,000/week
Promotion
Chanel Ads
1
100% exposure
4 week
1
100% exposure
6 week
1
100% exposure
8 week
1
100% exposure
1,000/ week
Promotion
E-mail
10
6 month
20
12 month
20
12 month
20
20,000/ year
Price
Amazon offer difference plans in banner marketing in their platform:
12
Global Selling
Global fulfillment centers: Use Amazon centers service

Online order management: Seller Central System, such as at-a-
glance order status, messages from buyers, and seller-coaching
tips.

Simple shipping: Amazon logistic network
13
Prepared by Charlotte Lee
2013 Oct
THANK YOU
This presentation focus on how Joyo amazon.cn operate in
China.
Other B2B and B2C platform operation system will be
summarizing and compare in last section
New brand + e-commerce strategy in China
14
Appendix: Vendor Central System
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Appendix: Vendor Central System
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Appendix: Vendor Central System
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Appendix: Vendor Central System
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Appendix: Vendor Central System