You are on page 1of 12

Aravali Institute of

Management, Jodhpur

Local Industry Project


Faculty Guide: Presented By:
Prof. Varun Arya Mohammad Tofiq Khan
PGP-I, PGDBA-Section A
Roll No. 38
Topic
 Perishable goods in fruits and vegetables markets in Jodhpur

Objective
 To study sales and distribution system for fruits and
vegetables to enhance the profitability
Research Methodology

 Research design : Qualitative as well as quantitative


 Sampling techniques : Simple random sampling
 Data collection
 Primary sources : Questionnaires and interviews
 Secondary sources : Websites
 Data universe : Major retail shops of
fruits and vegetables (11)
 Sample size : 11
Distribution system for Fruits:
Farmers

Village traders Commission agents

Whole seller

Retailer (Fruit) Consumer

Source: Article of Mr. M.Chandrasekaran, Tamil Nadu Agricultural University, Coimbatore-INDIA


Distribution system for
Vegetables
Farmers

Commission Farmer market


Direct sales
agent

Retailer Consumer

Source: Article of Mr. M.Chandrasekaran, Tamil Nadu Agricultural University, Coimbatore-INDIA


Places visited
 Fresh N Green  Fruit Market – Bhadwasia
 Reliance Fresh  Vegetable Market - Paota
 Bhaskar Circle, Ratanada
 Paota, C – Road
 Pal Road, near Preksha Hospital
 Bamba Mohalla
 National Handloom
 Sojati Gate
 Circuit House
 Gandhi Maidan, Sardarpura
 Pratap Nagar
Findings
 Retail industry in Jodhpur is largely controlled by unorganized
sector
 Daily sale of unorganized sector is 85.06% and of organized
sector is 14.94%
 Poor infrastructure facilities:
 Fresh N Green – Walking space is less
 No cold storage facility is available at Vegetable Market, Paota
Data Analysis
Turnover of organized and unorganized sector
Data Analysis
Turnover of organized and unorganized sector
Conclusion
 Turnover of traditional market and retailers shows a huge
difference which is in favour of traditional market

 In Jodhpur, there are only 11 organized retail outlets so new


organized retail outlets can be established

 Employment rate can be increased if organized retail industry


establish
 Organized retail industry is in growing phase in Jodhpur
Suggestions
 Financials of business plan
Bibliography

 www.fruitvegetable.com
 www.postharvestindia.com
 www.marketresearch.com

THANK YOU