continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.
World Business Council For Sustainable Development
What is Corporate Social Responsibility?
The responsibility of business towards the society Corporate Social Responsibility
Benefits of CSR Winning new businesses Enhancing your influence in the industry Attracting, Retaining and Maintaining a happy workforce Increase in customer retention Differentiating yourself from the competitor Saving money on energy and operating cost Access to funding opportunities Media interest and good reputation Enhanced Relationship with stakeholders The Tata Archery Academy was established in Jamshedpur in 1996 and has produced a long list of archers who have gone on to win national and international honours. The Tata Archery Academy has all the requisite training facilities like, highly efficient coaches, archery ground with flood lights, state-of -art equipment from India and abroad as well as hostel and multi gymnasium facilities for its cadets. After a vigorous selection process being carried all over India, the Academy selects boys and girls between the age group of 13 to 18 years for the four years course and on the basis of their performance it further extends the training during which the cadets are also imparted with formal education.
Throughout the year the cadets of Tata Archery Academy participate in number of national and international championships and win awards and accolades for the State as well as for the Country. Tata Archery Academy cadets have participated and have won several medals at Junior world Archery Championship, Senior World Archery Championship, Asian Archery Championship, Commonwealth Games as well as Asian Games. Opportunities to talented sports persons from all streams of the society to learn the sport in a scientific Health and nutrition issues are also managed well. Education also does not get affected. With this targeted effort in a country where there is very little beyond cricket, a sport like archery is looked after well. In return Tata Steel earns goodwill every time its cadet wins medal at different levels.
Ford has always led the way when it comes to innovation. So it does it when it comes to reducing the environmental impact of the vehicles. Ford was the first vehicle manufacturer in Europe to offer production passenger vehicles with Flexifuel vehicle (FFV) technology. Priced at a similar level to their petrol-only equivalent. + All the advantages of bio-ethanol = Good for the environment and economic as well. Ford is the only vehicle manufacturer developing the five serious environmentally advanced technologies to clean diesel, Flexifuel, electric hybrid, hydrogen internal combustion and fuel cell. For example, the new Mondoe 1.8L TDCi has significantly better performance and fuel economy and produces around 20% less CO2 than the equivalent 1993 Mondeo model Ford is committed to sustained progress as many areas as possible that will reduce its impact on the environment- and help people to do so too. These include wind turbines at Dagenham, solar panels at Briggent and new recycling initiatives in both its products and manufacturing process. This was later donated for generation of electricity to the government. Only 30% of Indians have access to modern medicine The initiative dreamt to democratise healthcare Give the average Indian access to what many consider a luxury today This model, developed in partnership with Prof. Nitin Nohria of the Harvard Business School, is specifically tailored to serve the grossly underserved populations in the remotest of rural areas. Local literate women (Piramal Swasthya Sevaks) are recruited and trained These women are given a medical kit, marketing material and a mobile phone. They are then assisted in setting up a tele-clinic (Piramal e-Swasthya Centre) at their own homes. Villagers who feel ill come to the Piramal e-Swasthya Center or are visited by the Piramal Swasthya Sevak. After talking to and examining the patient, the health care worker communicates this diagnostic data through a cell- phone to a centralized call centre. At the back end, a call centre worker enters the information provided into a simple e-diagnosis system, which generates an automated response with the recommended prescription and treatment. Doctors manning the call centre also validate this.
The total treatment costs between Rs.30 - Rs.50 depending on the medical condition. The Piramal e- Swasthya Centre is also a village level pharmacy If the ailment appears serious, the call centre recommends that the patient visit a secondary or tertiary healthcare facility immediately. The healthcare worker also conducts preventive health workshops, which generate awareness about issues such as sanitation, nutrition and first aid. The model provides reliable, high quality healthcare at a villagers doorstep through cutting edge technology developed from sophisticated diagnostic protocols. Patients for the first time, have access to world-class medicines at an affordable price. In addition, patients are treated in villages itself, not only receiving immediate relief but also saving on valuable time and money lost in traveling to see a doctor in a nearby town.
This works like HULs Project Shakti It creates women entrepreneurs Generates income for them The villagers get the products and services from someone whom they know and can trust.