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BRAND NAME : ABTEC

Year Of Establishment: 1993

Chairman : Mr. K.J. Jacob


Departments : Production, Stores, HR, Finance, Marketing and
R&D


First ISO 9001-2000 bio input manufacturing unit in Kerela

Markets: Kerala, Karnataka, Maharashtra, Tamil Nadu and
Assam



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First organization in Kerala to produce bio-fertilizers

First organization in Kerala to get CIB Accredition

Sources of culture are international crop research
institute(ICRISAT), Indian Institute Of Spice
Researches(IISR), Kerala Agriculture University(KAU), Tamil
Nadu Agriculture University

The company has started a Mobile Agro Clinic which
provides free expertise service for farmers from various
scientists in the field of farming

The company is running a Agro Shop in Kottayam to sell
its products
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ABTEC Azospirillum
ABTEC Azotobacter
ABTEC Verticillium
ABTEC Hirsutella
ABTEC Bacillus
ABTEC Pseudo
ABTEC Beauvaria
ABTEC Tricho
ABTEC Bio-Potash
ABTEC Phospho Bacteria
Super Organic Manure
Organic Manure

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Poabs Organic- Tiruvalla

Prakriti Biotech- Trivandrum

Menma Organic- Alapuzha

Kripa bone industries- Trissur
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Total production capacity 1200 tonnes

Total Sales(2013-2014)- 8,38,32,743.02 Rs

Highest sales in Kannur- 1,51,24,162 Rs

Profits in 2013- 2014 1,78,40,720 Rs

Profits in 2012-2013 2,41,30,000 Rs

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1
ST
Stage



2
nd
Stage

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PRODUCTION
PROCESS
STRUCTURE
INPUT
PROCE
SS
OUTPUT
INPUT
MIXING
AND
PACKING
OUTPUT
FUNCTIONS

Monitoring collections

Account management

Auditing

Maintaining salary, wages and
investment records

Account management
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STRUCTURE
FUNCTIONS

Human Resource Planning

Recruitment

Interview and Selection

Probationary period

Training and Development

Performance appraisal

Employee Welfare Measures
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STRUCTURE
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MARKETING
CHANNEL
STRUCTURE
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STRUCTURE
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Strengths
1.Brand name of the company
2.ISO 9000-2000 certification
3.Well equipped lab and
research centre
4.Highly professional
management
5.Strong customer relationship
6.Good employee relationship
Weaknesses
1.Unavailability of space for
expansion
2.Lack of advertising and sales
promotion
3.Greater liability in terms of
loans
Opportunities
1.Supply of quality products
can create network of satisfied
customers
2.Concentrate on markets
outside Kerala
3.Wider scope for bio-
fertilizers and controlling
agents
Threats
1.High competition from
chemical and other bio-
fertilizer manufacturers
2.Cost of raw materials are
increasing
3.Change in governmental
policies
OBSERVATIONS

Scope for market
expansion

Lacks space for further
expansion of the
company

Good relationship
between employees
and management

Providing quality
products at reasonable
price
CONCLUSION

Transparency in decision
making

Highly professional
management

Wage system is fair

Providing quality
products at reasonable
price to customers
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