Professional Documents
Culture Documents
Example:
Theory Formulation
Hypothesis
Data Analysis
Deduction
Preliminary Data Collection
“Preliminary information gathering involves the
seeking of information in depth of what is
observed.”
Example:
“If we stock sufficient number of items on the
shelves, customer dissatisfaction will be considerably
reduced.”
This is a hypothesis that can be tested to determine
whether the statement true or not.
Further data collection
“After the development of the hypothesis
data with respect to each variable in the
hypothesis need to be collected”
Example:
For instance to test the hypothesis that stocking
sufficient items will reduce customer dissatisfaction,
one needs to measure the current level of customer
dissatisfaction and collect further data on customer
satisfaction levels whenever sufficient stocks are
made available to the customers.
Data Analysis
In this step the data gathered are statistically
analyzed to see the validity of the hypothesis.
Analysis of both quantitative and qualitative
data can be done to determine the
relationship among the factors. Qualitative
information collected will be converted into
quantitative information.
Example
If we will increase the stock will then the level of
dissatisfaction of customer will be reduced so we will
analyze the data by applying the statistical tool of
correlation at various level of stocks.
Deduction
Deduction is a process of arriving at
the conclusion by the interpretation
of the results after data analysis. On
the basis of deduction the researcher
would make recommendations on
how the problem can be solved.
Example:
After the data analysis we can deduce that if we
will increase the stock level then customer’s level
of satisfaction will be increased.