INTERNATIONAL BUSINESS

PROJECT ON EXPORT OF BANANA

TO MONGOLIA
PRESENTED BY :

NAMITA AMLE 01
SACHIN CHAUDHARI 05
HITESH JADHAV 10
ARYA KULANGARATHODI 15
PRIYA KUMAR 26

Farm Fresh
Bananas
WHY BANANA?
INDIA is the 4
th
largest producer of
BANANA.
INDIA constitutes 29.7 % of the worlds
total BANANA production.
The states of Maharashtra, Gujrat , Tamil
nadu and Karnataka are the major
producers of the fruit in INDIA.

State
Varieties grown
Andhra Pradesh-
Dwarf Cavendish, Robusta, Rasthali, Amritpant, Thellachakrakeli, Karpoora
Poovan, Chakrakeli, Monthan and Yenagu Bontha
Assam-
Jahaji (Dwarf Cavendish), Chini Champa, Malbhog, Borjahaji (Robusta),
Honda, Manjahaji, Chinia (Manohar), Kanchkol, Bhimkol, Jatikol, Digjowa,
Kulpait, Bharat Moni
Bihar-
Dwarf Cavendish, Alpon, Chinia , Chini Champa, Malbhig, Muthia, Kothia ,
Gauria
Gujarat-
Dwarf Cavendish, Lacatan, Harichal (Lokhandi), Gandevi Selection, Basrai,
Robusta, G-9, Harichal, Shrimati

Jharkhand-
Basrai, Singapuri
Karnataka-
Dwarf Cavendish, Robusta, Rasthali, Poovan, Monthan, Elakkibale
Kerala-
Nendran (Plantain), Palayankodan (Poovan), Rasthali, Monthan, Red
Banana, Robusta
Madhya Pradesh-
Basrai
Maharashtra-
Dwarf Cavendish, Basrai, Robusta, Lal Velchi, Safed Velchi, Rajeli
Nendran, Grand Naine, Shreemanti, Red Banana
Orissa-
Dwarf Cavendish, Robusta, Champa, Patkapura (Rasthali)

Tamil Nadu-
Virupakshi, Robusta, Rad Banana, Poovan, Rasthali, Nendran, Monthan,
Karpuravalli, Sakkai, Peyan, Matti

West Bengal-
Champa, Mortman , Dwarf Cavendish, Giant Governor, Kanthali, Singapuri

Indian Environment for Export
Availability, variety, nutritive and medicinal value
Hi-tech cultivation makes it economically viable
It accounts for 13% of the total area and 33% of
the production of fruits
Maharashtra has the highest productivity of 65.70
metric tones /ha
Banana is the main fruit in international trade and
the most popular one,after citrus in terms of value
Month Price Change
Sep 2013 59,818.78 -
Oct 2013 57,737.30 -3.48 %
Nov 2013 57,825.46 0.15 %
Dec 2013 57,327.33 -0.86 %
Jan 2014 57,687.52 0.63 %
Feb 2014 58,929.16 2.15 %
Mar 2014 58,945.91 0.03 %
Apr 2014 57,067.19 -3.19 %
May 2014 54,358.00 -4.75 %
Jun 2014 55,298.02 1.73 %
Jul 2014 55,908.54 1.10 %
Aug 2014 58,556.19 4.74 %
Export trends of Banana in rupee per
metric ton
Mongolian Environment favorable for
Import
Agreements between the two countries
India-Mongolia Joint Committee on Cooperation
The Indian community in Mongolia is modest.
Agreement on trade and economic corporation.
Entry mode selection
Indirect export and direct.
Selling to intermediaries located in
mongolian market.
Benefits.
Major drawbacks.

Mode of Payment
Payment in Indian currency

Payment in advance

Avoid Credit Risk

Payment before the shipment

Goods delivered as per promised by us
Units to be exported 100 metric tons
contract farming in Jalgaon
Purchase rate = 30 Rs/Kg( 3cr.)
Last year per metric ton Rs. 58333
Our per metric ton Rs. 59500
Total Amount 2.95 cr.
tariff rate= 5% = 3000000 approx

Cost and Benefit analysis