MELİN ÖZTÜRK 14909

TUĞÇE ÇALI 14920

EMİNE ARSLAN 14874
SİMGE GİZEM UKUŞ
PINAR KIRALI
TUĞÇE KISACIK
 Women-owned businesses are
growing at a faster rate and tends
to be dominant in :
“ Services Industry “
and have a strong presence in :
 Retail,
 Trade,
 Real estate,
 Insurance,
 Finance
Basic fundamental
challenges for women:

 Women do not access

capital at the same
level as male
business owners.
 Stres
 Loneliness
 Lack of time
 Mistrust
 If she can’t work, she is not able to earn.
 Too fast growing.
 Can not inform the customer.
 Decline in family presence
 Supplier-dealer
 Private sector- hierachy
What kind of challenging
Turkish Women
Entrepreneurs face?
 Economic impact of
women entrepreneurs
 Women in advanced market economies own more
than 25% of all businesses.
 In Hungary - women
started more than 40% of all
businesses since 1990.
 In France - women head
one in four firms.
 In the EU - one-third of
new businesses are started by
.women
 In Canada, between 1981 and 2001, the number of
women entrepreneurs increased 208%, compared
with a 38% increase for men.
 MAJOR FINDINGS

 They have an important impact on the

economy both by the number of small firms
they are able to create, but also because a
number of them are able to create growing
firms.

 Women’s entrepreneurship depends on

both the situation of women in society and
the role of entrepreneurship in that same
society.
 The quantitative and qualitative aspects
of women’s entrepreneurship are
dependent on both demand side
“political and institutional framework,
family policy and market sources” and
supply side factors “the availability of
suitable individuals to occupy
entrepreneurial roles”.
They succeded...

www.anneyiz.biz - Pınar Yücel

www.tarimsalpazarlama.net – Tülin Akın

BRAND MANAGEMENT
Brand Management
 Brand
is a name or trademark
connected with a product or producer.

 Brand management is the application

of marketing techniques to a specific
product, product line, or brand.
A good brand name should ;

 be protected (or at least protectable)

under trademark law.
 be easy to pronounce.
 be easy to remember.
 be easy to recognize.
 be easy to translate into all languages in
the markets where the brand will be
used.
 attract attention
 suggest product benefits (e.g.: Easy-Off) or
suggest usage (note the tradeoff with strong
trademark protection.)
 suggest the company or product image.
 distinguish the product's positioning relative
to the competition.
 be attractive.
 stand out among a group of other brands.
AYŞEN ZAMANPUR
 1976 Robert Kolej
 1980 Boğaziçi Üniversitesi
İşletme
 1981- 1985 Türkiye Şişe
Cam Fabrikaları Planlama
Müdürlüğü Planlama
Uzmanı
 1988- 1992 Alışveriş
Merkezlerinde Uluslararası
Bir Markanın 7 Adet
Mağazasının Bayiliği
 1992- Silk & Cashmere
kurucusu, Yönetim Kurulu
Başkanı ve Genel Müdürü.
  "Entrepreneurs are those
people, who observe and
perceive life to extent different
than other people, who can
design distinct concept and
Vision of who can take novel steps into
the future. I believe that "Silk
Entrepreneurship and Cashmere" is a well'
thought, solid and sound
project and it is going to be
very well known in its field in
the medium-term future. I find
it very meaningful what we
has achieved only in the last
nine years in that area. "
  "I had dreams, but I was not
a day dreamer. You should
nourish your dream with
knowledge, generate ideas
based on information,
How I became transform these ideas into
projects and bring such
an project into existence. I
always loved cashmere. I
enterpreneur? wanted to create a brand
name from cashmere by
combining it with silk. My
team is the first in creating
this concept. Creating a
brand name was very
difficult; it needed lot of
time and hard work. But we
did it and it is worth to have
this."
Aims;
 Stay a long time in the market
 create a global Turkish Brand
 Jointventure
 Differantiton
Strengths
 Focus on silk&cashmere
 Being a first company in the sector
 Experiences
 Right time and right place
Silk&Cashmere is
 gained recognition all over the world
 exclusive brand
 professional
 Turkish Brand
 global brand

People want to express themselves through brands –

brands express a person's personality and the people they like to be with.
– Jack Trout
 Thank
you
for
listening...
