Professional Documents
Culture Documents
Primary Sources
Secondary Sources
DATA (contd..)
Selection of Appropriate method of data
collection
Availability of funds
ime factor
Precision required
DATA (contd..)
Primary Sources
%&pensive
'imited information
(nforeseen factors
OBSERVATION (contd..)
ypes of )bservation
Participant
Non*participant
Direct
"ndirect
+ontrolled
(ncontrolled
EXPERIMENTATION
'aboratory
-ield
EXPERIMENTATION (contd..)
Advantages:
+an be repeated
Disadvantages:
+an be used only for present study, and not for past
and future
INTERVIEW
%&pensive
Structured or Directive
(nstructured or Non*directive
Semi*structured or -ocused
+linical
Depth
INTERVIEW (contd..)
"ntervie!ing Process:
Preparation
"ntroduction
Developing .apport
.ecording
+losing
OTHER METHODS
Panel /ethod
/ail Survey
+ontent Analysis
3arranty +ards
Pantry Audits
+onsumer Panels
+ase Study
OTHER METHODS (contd..)
Projective echniques:
4
3ord association tests
4
Sentence completion tests
4
Story completion tests
4
5erbal projection tests
4
Pictorial techniques
4
Play techniques
4
6ui7, test and e&am
4
Sociometry
SECONDARY DATA
Secondary Sources
hesis or dissertations
8istorical documents
SECONDARY DATA (contd..)
/ust possess the follo!ing
characteristics:
o
.eliability of data
o
Suitability of data
o
Adequacy of data