Professional Documents
Culture Documents
Professional
Opportunity
PRSA 2008
Professional
Opportunity
PRSA 2008
Brief History
1983 B.E.P.S.
PRSA 2008
Mission:
A Reasoned
Approach:
PRSA is the organization to unify,
strengthen
and advance
Individual
Matter the
profession of public relations
Performance Counts
Practice Makes Perfect
PRSA 2008
Revised
Compliance
Integrity
Enforcement
Inspiration
Punishment
Motivation
Directive
Educational
Secretive
Open
PRSA 2008
Advocacy
Honesty
Expertise
Independence
Loyalty
Fairness
PRSA 2008
Competition
Disclosure of Information
Safeguarding Confidences
Conflicts of Interest
PRSA 2008
Personal Responsibility
PRSA 2008
Professional
Opportunity
PRSA 2008
Professional Standards
Advisories
Inflated billings
PRSA 2008
Identify appropriate
behavior
PRSA 2008
PRSA 2008
Yes.
Must be reinforced.
PRSA 2008
PRSA 2008
PRSA 2008
PRSA 2008
Professional
Opportunity
PRSA 2008
Reputation
Integrity
Risk
Trust
Counseling
External opinion
Internal opinion
Accountability
Conscience
Etc.
PRSA 2008
Lax Control
Under-reporting or failing to report
infractions
Overlooking bad behavior/actions
Permitting questionable methods
Principled organization pipe dream
Structuring compromising
incentives
Ignoring rogue behavior
PRSA 2008
Openness
Truthfulness
Responsiveness
No secrets
Engagement
PRSA 2008
PRSA 2008
The Challenge
Where does your moral compass
point?
Are you up to the
challenge?