Professional Documents
Culture Documents
On
Amul
Content
Introduction of Project.
Company profile.
Objectives of the study
Research methodology.
Research work.
Data analysis.
Findings.
Conclusion.
Recommendations.
Limitations.
Introduction of Project
In this project, we have done a survey and collected
data on the basis of a questionnaire .
As per our topic "ANYLYSING MARKET SHARE OF
AMUL POUCH MILK IN KANPUR
our main focus :- To analyse the market share of amul
pouch milk in market.
AMUL milk, the market leader in Kanpur district over
the years , had lost the market share drastically.
Company Profile
Based in Anand,Gujarat
Registered on December 14, 1946
Sourced from the sanskrit word amoolya.
Amul products have been use in millions of homes
since 1946.
Amul a leading food brand in India .
GCMMF Today
Members:
GCMMF TURNOVER
Objectives
To find Total Milk Market in Kanpur.
Research Methodology
Research Design :Descriptive Research Design
data.
Primary Data Collection
Questionnaire
Personal interview
DATA REPRESENTATION:
Data representation is in tabulation and graphical forms.
DATA ANALYSIS:
Data is analyzed with the help of statistical methods using
DATA ANALYSIS
Parag
NamasteIndia
15%
20%
65%
No
70%
NO
70%
NO
72%
Finding
TOTAL MILK MARKET IN KANPUR
NO. of
Retailer
Total sale
(crates)
Govind Nagar
10
87.5
81.5
60.5
Kidwai Nagar
10
55
50
42
Coca-Cola
Chauraha
Kaka Dev
100
87
57
JajMau
157
116
90
Dada Nagar
145
133
120
Mall Road
70
60
35
Findings
Huge difference between proper demand and
supply.
Lack of promotional activities.
Leakage problem.
Late in delivery.
Conclusion
We found that the customers mainly affected by promotional
activities so Amul must come up with new promotional activities
such that people become more aware about Amul milk .
Contd
Its not easy to deal with the people of various
mindset.
Always be ready to do anything necessary to
makes your things done
Its all about Branding, people buy products
what they see, Brand loyalty is very low.
Finally we found that jo dikhta hai wo bikta
hai
Recommendations :
Company have to organize well defined distribution
channel.
Sales promotion and advertising to be made more frequent
for brand building.
Company should make plans for better performance to the
sales man.
Company should pay attention on the customers and
retailers suggestions and complaints about products,
service policies, price changes, advertising companies etc.
The incentive structure should be revised for the retailer to
increase the sells
Cont.
Due to increasing consciousness of customers and dealers the
company should consistently focus in developing the quality as
well as quantity of the product.
Company should gather information of competitors activities
on regular basis.
LIMITATIONS OF THE STUDY :As the research was conducted in Kanpur city its result are valid
for Kanpur city.
The study is conducted during the period of June-2012 to July2012 hence results are valid for this time period.
Only the sample of retailers was surveyed because of limited
time.
As the survey was conducted on questionnaire basis as
everything in details was not available.
The scope of the study is retracted to Amul Milk in Kanpur city
only.