Professional Documents
Culture Documents
What is communication?
An activity to convey information
Must be between two or more persons, parties or
sides e.t.c.
From the Latin word "communis", meaning to
share
Requires a sender, a message, & an intended
recipient, although the receiver need not be
present or aware of the sender's intent to
communicate at the time of communication;
What is communication?
Share an area of communicative
commonality
The communication process is complete
once the receiver has understood the
message of the sender.
Feedback is critical to effective
communication between parties.
Sender
Message
Message format
Channel
Timing
Environment in which to communicate
Receiver
The P Process
1. What is the communication problem?
2. What do we need to do?
3. What materials/interventions do we
need to develop?
4. How do we make things happen?
5. How do we know that tasks and
results are being met?
6. How do we plan for continuity?
7. How do we ensure participation by
audience members & stakeholders in
all activities of the P process?
8. How do we build capacity of all
stakeholders in all activities within
the P Process?
Step 1Analysis
Determine the problems, their
severity and causes
Establish communication
objectives
Develop program
approaches and key benefit
Determine channels
Draw up an
implementation plan
Develop materials
Pre-test messages and
materials with audience
and gatekeepers
Revise
Retest if necessary
Finalize and produce
materials
Step 5 Evaluation
How do we know that we are meeting tasks and results as planned?
Measure outcomes and assess
impact
Disseminate results
Determine future needs
Revise/redesign program
The major purpose of evaluation is
improve future efforts
If it is not documented, it didnt exist
The major purpose of evaluation
is to improve future efforts.
Step 7 - Participation
How do we ensure participation by audience members &
stakeholders in all activities in the P Process