Audience Research

Results
Total people to respond: 22
https://www.surverymonkey.com/analyze/Y7FUu1LgBkxVxNExq_2FTrDnD_2
B1CSk9M2YK_2FmN9dFaLmU_3D

Age

10 to 21

22 to 30
31 to 40
41 to 50
51 to 60
61 to 70
70 or older

We are able to see that the vast majority of people who completed the survey where
aged 10-21. This therefore shows that those who are younger will be more interested in
our music video. The types of genres which appeal to a younger generation include
R&B and rap. We are able to see that those who are a little bit older will still enjoy the
music video.

Genre

R&B

Indie
Rock
Classical
Rap
Pop
Other

We are able to see that there is a large variety of mixed responses here. The most
popular genre however was rock. This therefore shows that there is a variety of what
people like so they are likely to be interested in our video as it doesnt just stick to one
genre.

1.
2.
3.
4.

Soul and Folk: expect to see the musician, in a setting, city or county, OTHER, 51-60
Question Skipped: R&B, 10-21
Good Choreography: POP, 10-21
I would expect to see the band/artist and if not that then a lot of imagery related to
the band/artist ROCK, 10-21
5. Question Skipped: Other, 10-21
6. The general convections such as cars, a lot of bragging about money, typical
stereotypes of artists via mise en scene, RAP, 10-21
7. Images and performance: POP, 51-60
8. Lots of narrative and themes from the song expressed in the videos, ROCK, 10-21
9. Singing and dancing, POP, 41-50
10. As I prefer a more light hearted rock, I would prefer a performance based video, that
is light hearted and almost comical, ROCK, 31-40
11. Something that explains the song or goes with the song, INDIE, 10-21
12. The band/artist performing. A distinct look to the video (color schemes), ROCK, 3140
13. Men with money, guns, cars, girls and drugs, RAP, 10-21
14. Large Italian men alongside large orchestras, CLASSICAL, 10-21
15. Question Skipped, POP, 10-21
16. Fast Cars, bling, direct mode of address, RAP, 10-21
We are able to see there is a large variety of results, but they all expect to see different
things in the music videos. We get responses mainly for R&B and Rock enthusiasts.
This shows the large variety of preferences the audience has.

Performance of Narrative

Performance Based
Narrative Based

Other

The responses for this question re relatively mixed, there are both equal faults on either
of these. It does show from results though that most people do not like a fully
performance based music video.

How often do you watch Music Videos

1-2 a week

3-1 a week
5+ a week
Never

We are able to see that the majority of people who watch music videos watch 1-2 a
week. However there is also a large variety that watch 5 or more music videos. When
we take all our results into account we are able to see that they would appeal to
someone younger.

How Videos Are Watched

Youtube

TV
Dont Use
Other

The vast majority who watch videos use YouTube to watch them. Although a number of
people watch them on TV, the type of music played is not always what appeals to some
audiences so therefore it is then played off of YouTube.