MARKETONE

MID TERM PROJECT

Jeon, Youngmin
Ahn, Hojong
Koh, Seungmin
Kwon, Juahn
Lee, Jinwook

Section : K37
To be submitted on
July 11, 2012

TABLE CONTENTS.
Product Overview
Target Market
Features
Advantages
Benefits
Product Objectivity
Proof of product feasibility
Competitors
Products competitive advantage

PRODUCT OVERVIEW
Mainly

we are focusing on strings of bags a

nd buckles. To help you to think of our
product I will give similar which is belt
with buckles. Our object or our products
objective is to make length of bags string to
match at same length.

TARGET MARKET
Demographic

Age 8 to 38, male and female

75% - age 8 to 21, male and female students
25% - age 22 to 38, male and female workers
Mainly high school students to young businessmen/women.
People living in Korea.

Psychographic

people who are sensitive in length of bags string that want to

be exactly same length both side.
People who bring heavy things like books, laptop, and etc.
Who had pain of shoulders because of different length of strin
g.

FEATURES
It

is made of artificial leather.

Use stainless metals.
It has 3mm thick
It is light like a feather

ADVANTAGES
Our

product is using artificial leather so that

it will not easily broke or torn. Our design is
easy to make length of string same using th
e buckles like ordinary belt. There would be
no more pain to shoulders and lastly custom
ers can determine the place of the hole of th
e bag string.

BENEFITS
Easy to regulate the string
Since our product is made of artificial leathers,
a. Does not require as mush preparation or
labor to produce it
b. It is available in a wide range of colors
c. It does not have the unique smell of real
leather
d. It is easy to manufacture

PRODUCT OBJECTIVITY

What is it for, Why product exist.- there are so many

company who are producing bags and every year e
ven every time people buy bags for schools or for tr
avel or for the use of business. And whenever we b
uy the item we check the length of strings whether it
is comfortable ant suitable for our body length and s
houlder. However, it is hard to fit
them. To make it easier our product is exist our mot
ivation is focus on convenience.

PROOF OF PRODUCT FEASIBILITY

All apparel companies are not using this type of stri
ng of bag because the regulating ring of bag is too
common to people.
As we know, bags have lots of parts and many of th
em are produced in different company and different
factory, there are several or many factories who are
producing and distribute to many companies.

COMPETITORS
Direct

Korean company SamChang webbing

Korean company DongA webbing
Korean company DaeKwang webbing

Indirect

Nike, Adidas, and the other apparel companies.

Cottonvill
Silk Road
Hong Kong Jayson intl trading
Which they are small companies who are selling cottons
and strings small amount to customers or small cloth sto
re.

PRODUCTS COMPETITIVE ADVANTAGE

Comparing

a string of bag with regulating rin

gs, our product is easier to regulate, to man
ufacture, to change length. Therefore, our pr
oduct is easier to fit to the body of
consumer and we also have our unique
design unlike just plain black (pp webbing).