CLEAN EDGE

RAZOR CASE
ANALYSIS

CLEAN-EDGE RAZOR

New Design

Vibration Technology

Ultra- Thin 5 Blade Design

Better design - Better grip

Closest, Cleanest and smoothest shave

COMPETITORS AND SHARES

Prince

:19.8%
Benet & Klein : 19.4%
Radiance
:2%
Simpsons
:4.6%
PARAMOUNT : 23%

CUSTOMER SEGMENTATION

Segmentation -super-premium, moderate and

value

Consumer Behavior: current non-disposable

razor customers

a)

Social/Emotional

b)

Aesthetic

c)

Maintenance

TARGETING & POSITIONING

No

product in Niche category

Product

to be positioned in Niche
Category as very less cannibalization as
compared to mainstream.

Targeting
Target-

Premium Customers

Both men & women

THANK YOU!!