Professional Documents
Culture Documents
Communicating Across
Cultures
PowerPoint by
Kristopher Blanchard
North Central University
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Coordinate activities
Disseminate information
Motivate people
Negotiate future plans
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Cultural Noise
Cultural Noise cultural variables that undermine
the communication of intended meaning
Intercultural communication when the member
of one culture sends a message to a member of
another culture
Attribution the process in which people look for
an explanation of another persons behavior
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Cultural Noise
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Trust in Communication
Effective communication depends on
informal understandings among individuals
that are based upon trust
When there is trust between individuals an
implicit understanding in communication is
present
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Trust in Communication
Guidelines for developing trust
Create a clear and calculated basis for mutual
benefit
Have realistic commitments and good
intentions to honor them
Improve predictability: resolve conflicts and
keep communication open
Develop mutual bonding through socializing
and friendly contact
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Cultural Variables
Attitudes ethnocentric and stereotypical
attitudes are a particular source of noise in
cross-cultural communication
Social Organization nations, tribes,
religious sects, or professions can influence
our priorities and values
Though Patterns the logical progression of
reasoning varies by culture
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Cultural Variables
Roles the perception of the managers role
differs considerable around the world,
consider the conversation between the
American and Greek
Nonverbal Communication behavior
communicated without words; even minor
variations in body language, speech
rhythms, and punctuality can cause mistrust
2006 Prentice Hall
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Cultural Variables
Language an inability to speak the local
language, and a poor or too literal
translation are often causes for mistrust
Pepsis slogan Come Alive with Pepsi
translated into German as Come out of the
grave.
Rendezvous lounges on 747s were not used on
airlines because in Portuguese rendezvous
refers to prostitution
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Context
Context in which the communication takes
place affects the meaning and interpretation
of the interaction
Cultures are either high- or low- context
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Context
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Information Systems
Communication varies according to
Where and how it originates
The channels and the speed which it flows
Whether it is formal or informal
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Information Technology
The Internet as a global medium for
communication allows companies to
develop a presence in markets globally
Companies must adapt their web
communication to deal with local cultural
variables
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Managing Cross-Cultural
Communication
Cultural Sensitivity
Careful Encoding
Selective Transmission
Careful Decoding
Appropriate Follow-up Actions
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Looking Ahead
Chapter 5 Cross-cultural Negotiation and
Decision making
Negotiation
The negotiation process
Understanding negotiation styles
Managing negotiation
Decision making
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High Context
Feelings and thoughts are not explicitly
expressed
Meaning is found in the general
understanding of the other person and their
surroundings
Most communication takes place within a
context of extensive information networks
resulting from close personal relationships
Return
2006 Prentice Hall
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Low Context
Feelings and thoughts are expressed n
words, and information is more readily
available
Normally these cultures compartmentalize
their business and personal relationships
Return
2006 Prentice Hall
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Nonverbal Communication
Kinesic Behavior
refers to
communication
through body
movements like
posture, gestures,
facial expressions, and
eye contact
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Nonverbal Communication
Proxemics deals with how space influences the
communication process
High contact preferring to stand close, touch, and experience a
close sensory involvement
Low-contact prefer much less sensory involvement, standing
farther apart and touching less
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Nonverbal Communication
Paralanguage refers to how something is
said rather than the content
Rate of speech, tone, inflection, other noises,
laughing, yawning, etc.
Silence is a powerful communicator
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Cultural Sensitivity
When sending a message make it a point to
know the recipient
Encode the message in a form that will most
likely be understood as it is intended
This means the manager must
Be aware of their own culture
The recipients culture
The expectations surrounding the situation
Return
2006 Prentice Hall
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Careful Encoding
The sender must consider the receivers frame of
reference to make the best choice regarding
Words
Pictures
Gestures
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Selective Transmission
The channel medium should be chosen after
considering:
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