Indian Two Wheeler Industry

History
• In 1948, the Bajaj Auto company began saleing two-wheelers
by importing.
• Bullet had a close competition with another sturdy bike named
Rajdoot (Mid 50’s).
• During the first half of the '60s, three companies namely
Mopeds India Ltd (1965), SZUL Gwalior (1964) and Pearl
Scooters Ltd (1962) entered the mopeds arena.
• Kinetic Engineering Limited launched the moped Luna in
1972.
• In 1972 Bajaj launched Bajaj Chetak Scooter.Bajaj Chetak
has been hugely responsible for adding momentum to the
transport system of the country.
• The two-wheeler market was opened to foreign companies in
the mid 1980s.
• In 1982 TVS Suzuki Motor introduce 1st 100-cc motorcycle.
 Evolution of the two wheeler industry in India is
usefully split up into different periods
a) 1960 – 1969
• The automobile industry being classified as one of
importance under Industrial Policy Resolution of 1948.
• A firm required licensing approval to open a plant.
• Capacity of production determined by the Government.

b) 1970 – 1980
• During this period overall growth rate was high (around 15% per
annum).
•This was the result of the steep oil price hikes in 1974 following
which two-wheelers became popular modes of personal transport
introduction of regulatory polices such as MRTP and FERA.
•The scooter and moped segments on the other hand were
technologically more self-sufficient.
 c) 1981 – 1990
• Foreign collaborations were allowed for all two-wheelers up to
an engine capacity of 100 cc.
• This prompted new entries majority of which entered the bike
segment.
• These reforms had two major effects on the industry:
1. Licensed capacities went up to 1.1 million units per annum
overshooting the 0.675 million units per annum target of 6th Plan.
2. Weaker players died out.

d) 1991 Onwards
• The two-wheeler industry was completely deregulated through the
liberalization of the economy in 1991.
• The two-wheeler industry is characterized by;
a) Increase in the number of brands available in the market which
caused firms to compete on the basis of product features.
b) Increase in sales volumes in the motorcycle segment.
•
Present Scenario
Two-wheeler segment is the most important component of the
automobile Sector.

• Hero Honda, Bajaj and TVS are the Indian companies and
Yamaha & Honda are international automobile brand.

• Hero Honda is the biggest player in this sector in India as well as in

the world.

• India manufactures about 38,00,000 2-wheeler annually.

• India ranks second in the production of two wheelers.

• The demand for scooters is price sensitive compared to

motorcycles.

• Demand for bikes and scooty increasing continuously.

 Operating Characteristics
• 2nd largest in the world.
• Hero Honda and Bajaj Auto are two of the Indian companies that top the
list of world companies manufacturing two-wheelers.
• The composition of the industry consists of motorcycles, scooters and
mopeds.
• 90% are less than 125 cc.
• Common means of transport in rural, town and cities.
• Increased availability of cheap consumer financing in the past 3-4 years.
• Fuel-efficient and low maintenance models.
• Increasing urbanisation, which creates a need for personal transportation
• Difference between two-wheeler and passenger car prices makes two-
wheelers the entry level vehicle.
• Increasing number of models with different features to satisfy diverse
consumer needs.
Major Players
 Market Share
TVS (7%) Yamaha (5%)

HMSI (9%)
Hero Honda
B ajaj
HS M I
TV S
Y am aha

Bajaj Auto (18%)

Hero Honda (59%)

 Segment Wise Market Share
Executive Segment
(40,000-50,000 Rs)
HMSI (6%) TVS (1%)
Bajaj Auto (20%)
Hero Honda

Economy Segment Bajaj

HMSI
TVS
(30,000-40,000 Rs)
TVS (24%) Hero Honda (34%) Hero Honda (70%)
Premium Segment
Hero Honda
Bajaj
(> 50,000 Rs)
TVS

TVS (13%) Hero Honda (22%)

Bajaj Auto (42%) HSMI (10%) Hero Honda

Bajaj
HS MI
TV S

Bajaj Auto (55%)

• Hero Honda Motors Limited was established in 1984, as
a joint venture between India's Hero Group (world's
largest bicycle manufacturers) and Japan's Honda Motor
Company.
• The world's single largest two wheeler company.
• One of the most successful joint ventures worldwide.
• 7th most admired brand of India as ICMR survey.
• Over 19 million Hero Honda two wheelers running on
Indian roads today.
• Hero honda posts its strongest-ever quarter in Q1’ 10.
 SWOT Analysis
Strengths
 Hero Honda introduced First stroke bike in the Indian
market.
 Hero Honda gives 80 Km/Liter Avg.
 Huge sale network (3500 Dealers).
 Better sale service.
 It has the highest share in automobile sector.
 It has a good brand image.
 It gives better service for customers.
 Best customer preference.
 Debt equity ratio is only 0.1.
 The company has clarified about its intention of setting a
third plant in addition to its existing two plants.
 Weakness
1. Suppose to be very sophisticated.
2. Not fit for ruler India.
3. They have big gap between cubic capacities of its
products.
4. Its market share is reducing from last few years.
5. Spare parts are too costly.

Opportunities
 Hero Hondas the first manufacture to launch eco friendly
bikes with 4-stroke engines. They have attained a
stronger good will and popularity in the industry and the
consumers.
 They should go in new segments of bikes.
 Cont….
 There is large no. of young consumers in the market.
Company has to focus on them.
 They have big opportunities in heavy bike segments.
 As government polices are amended against pollution in
metro cities, Hero Honda being 4 stroke bike manufacture
have great opportunities to explore its new innovations and
technologies.

Thretes
 Main threats to Hero Honda are their competitors.
 The cost of the product is very high in comparison to other
companies.
 Decreasing market share.
 Product Range

Hero Honda CD 100,CD 100 SS,CD Hero Honda Passion,

Deluxe Passion Plus
97 CC, 4-stroke engine, singale
97.cc,7.5bhp@8000rpm,4 stroke engine
cylinder. 7.4 bhp @8000 rpm
 Hero Honda Ambition
Hero Honda CD Dawn
135cc,133 cc
97 CC,7.5 bhp @8500 rpm, 4 stroke
135 cc , four-stroke engin,single piston,
engine
kick start 11 bhp
 Hero Honda
Hero Honda
Glamour,
Splendor,Splendor +,
Glamour F1
Super Splendor, Splendor NXG
124.7 cc , 4-stroke cycle,
single piston, kick start, 9
124.7 CC,9 bhp @ 7000 rpm, 4 stroke engine
bhp@7000 rpm
 Hero Honda Hero Honda
Achiever CBZ,CBZ Extreme
149.1 CC, 4-stroke engine, 149.2 cc ,4-stroke cycle, single piston, kick
single cylinder.13.4 bhp @ start Power: 14.2 bhp hp @ 8500 rpm
8000 rpm
 HERO HONDA
HUNK Hero Honda
149.2 cc ,4-stroke cycle, single Karizma 225
piston, kick start Power: 14.4 bhp 4 – Stroke,12.68 KW (17PS) @ 7000
@ 8500 rpm rpm,223 cc
 Marketing Strategy
• Hero Honda Motors is spreading its wings to capture the
commuting bikers' imagination in rural India.
• Hero Honda plans to cover 100,000 of the 600,000 villages in
the country under a campaign named Har Gaon, Har Aangan
• Hero Honda has 3500 dealers and service outlets
• Hero Honda followed a "Hub and Spoke System" in
distributing its products in rural areas. The company gave a
dealership to one dealer who would take care of a district.
• Hero Honda promoted its products aggressively during
festive seasons.
• Hero Honda has roped in Hrithik Roshan and Saurav
Ganguly as its brand ambassadors.
• Hero Honda organizes free service camps every year.
 Cont…..
• Hero Honda with the help of ICICI Bank provides loan to the
customers & also provide easy monthly installment scheme to
customers.
• Hero Honda gives huge commission to their dealers.
• Hero Honda is constantly working towards consolidating its
position in the market place.
• The company believes that changing demographic profile of
India, increasing urbanization and the empowerment of rural
India will add millions of new families to the economic
mainstream.
• Hero Honda’s mission is to strive for synergy between
technology, systems and human resources, to produce
products and services that meet the quality, performance and
price aspirations of its customers.
 Brand Ambassador
Hrithik Roshan
Saurav Ganguly
Splendor
Super Splendor
Splendor NXG
Bharosa Bhi Style Bhi
Hunk
Big Bull
Karizma
25 Year Celebration
• Bajaj is the first Indian two wheeler automobile company
in the market since 1945 with the name M/s Bacharj
trading corporation private limited.

• In 1959 M/s Bacharj trading corporation private limited

change its name as Bajaj Auto Ltd.

• Bajaj Auto obtains license from the Government of India

to manufacture two- and three-wheelers vehicles in 1959.

• 15th most admired brand of India as ICMR survey 2009.

 SWOT Analysis
Strengths
 Highly experienced management.
 Product design and development capabilities.
 Extensive R & D focus.
 Widespread distribution network.
 High performance products across all categories.
 High export to domestic sales ratio.
 Great financial support network (For financing the
automobile).
 High economies of scale.
 High economies of scope.
 Weaknesses
 Hasn't employed the excess cash for long.
 Still has no established brand to match Hero Honda's
Splendor in commuter segment.
 Not a global player in spite of huge volumes.
 Not a globally recognizable brand (unlike the JV partner
Kawasaki).

Opportunities

 Double-digit growth in two-wheeler market.

 Untapped market above 180 cc in motorcycles.
 More maturity and movement towards higher-end
motorcycles.
 Cont……..
 The growing gearless trendy scooters and scooterette
market.
 Growing world demand for entry-level motorcycles
especially in emerging markets.

Threats

1. The competition catches-up any new innovation in no

time.
2. Threat of cheap imported motorcycles from
China. Margins getting squeezed from both the
directions (Price as well as Cost).
 Product Range

Bajaj Platina Bajaj CT 100

Engine- 100 CC, four stroke, 100 CC,8.2 bhp,7,500 rpm
single piston
 Bajaj Platina
125 DTS-Si Bajaj Discover DTS-i
125 CC, four stroke, single 120 cc and 135 cc,Air-cooled,
piston four-stroke cycle, single piston
 Bajaj XCD
125 cc and 135 cc, Twin spark Air-
cooled, four-stroke cycle, single
piston
Bajaj Kawasaki Wind 125
124.6 cc, four-stroke cycle, single
piston
 Bajaj Pulsar DTS-i
Bajaj Avenger DTS-i
150 cc/180 cc/200 cc/220 cc Air-
178.6 cc Air-cooled, four-stroke cycle,
cooled, four-stroke cycle, Upto 20
single piston
bhp (14.6 kW) @8500
Power: 16.5 hp @ 8000 rpm
rpm
 Marketing Strategy
• By the early 2000s, BAL lost its title of 'India's largest
two-wheeler company' to Hero Honda Ltd.
• In an attempt to recapture market share, BAL decided
to reorient its business, launching a series of new
motorcycle models, which halted the downward trend in
sales. It did not want to give up on scooters either.
• Bajaj Auto unveiled the new corporate identity on the
15th of January at the Auto Expo 2004, New Delhi.
• Corporate strategy is based on the guiding philosophy
termed as 'Distinctly Ahead'
• The marketing strategy was fine-tuned and new product
initiatives were planned.
 Cont….
• It launched new scooter models and upgraded existing ones.
• To increase its volumes in the entry level segment of the
motorcycle market, the Company has launched a new model
CT-100 in May 2004.
• ‘Project 110 percent’ was launched to spearhead Bajaj’s
growth in the future. The project was so named since the aim
was to increase the company’s topline by 100 percent and
bottom line by 10 percent.
• Around 300 dealers are a part of this portal and use it
extensively. For example, dealers can log in to the system
and place orders online.
• Bajaj has come out with variety of ads and were always
successful in their advertisements.
Journey Of Bajaj
 TVS Motors is the third largest company.
 It is the only Indian company without a foreign
collaboration in the two-wheeler industry.
 TVS Motors Ltd. originally incorporated in 1982 to
manufacture two-wheelers in collaboration with Suzuki
Motors of Japan.
 When the company opted out of the collaboration with
Suzuki in 2002, many believed that TVS was headed
towards extinction. But the company proved the
doomsayers wrong and came out with a very successful
`TVS Victor'.
 SWOT Analysis
Strengths
 Ability to understand customer’s needs and wants.
 Recognized and established brand name.
 Effective advertising capability.

Weaknesses
 They have big gap between cubic capacities of its
products.
 Its market share is reducing from last few years.
 Bikes are not attractive as compare to there competitors.
 Opportunities

Global expansion.
 Expansion of target market (include women).
 Become India’s leader in the scooter market.

Threats

 Suzuki Motorcycles can take away market share

and
cause joint venture to go sour.
 Bajaj Motors and Hero Honda is a strong
competitor.
 Product Range

Star City Centra

4–Stroke,7.5 bhp / 5.50 kW @ 4 Stroke,7.5 bhp / 5.59 kW @ 7500
7500 rpm, 99.7 CC rpm,99.8 cc
 Victor, Victor
EDGE, Victor GLX TVS Flame
4–Stroke,10 bhp / 6.77 kW @ 4–Stroke,10.5 bhp@ 7500
7500rpm,100cc/124.8 CC rpm, 124.8CC
50
 Apache Self Start

Manufacturer- TVS
Motors Ltd.

Engine- 150 CC,13.7

bhp@8,500 rpm,torque
of 8.05 Nm at 6000 rpm
 MARKETING STRATEGY
 The year 2005-06 was a landmark year for TVS Motor
Company when it post a 15% growth.
 The Overdrive magazine of April 2006 has rated TVS Motor
Company Limited as the best in Quality against competition.
 Better quality and product features at attractive prices.
 Stylistic features such as alloy wheel, disc brakes and
tachometer.
 Greater focus has been given to improve the styling
capability.
 The customer loyalty programme - Miles and Smiles,
launched during 2005.
 The Company plans to improve its position in the executive
segment by launching variants of this model.
 Cont….
 The company network of over 2000 customer touch points consisting of
541 main dealers and about 1500 service centers.
 Company test rides and sales training to all involved parties
1. Marketing and sales staff
2. Dealers (Leading to personal involvment to sales)
3. Dealers sales and service people
4. Private garage mechanism

 Shootouts by auto-magazines with top ratings across, against leading

competitor brands
 Leading to “Sales on Wheels”
1. Demonstrative method to show product benefits & superiorities
2. Customers’ personal feel of the bike during the sales talk
Star City
Big Dreams
Victor EDGE
TVS Flame
Apache
• Honda Motorcycles and Scooters India limited entered the
Indian market with Honda Unicorn in 2004.

• It has a joint venture with Hero cycles named Hero Honda.

• Though Honda has come on its own on the Indian market

yet it will be providing technological support to Hero
Honda for the next ten years.

• They were in a tie up with the Firodias owned Kinetic

group However in the late 90s they parted ways after
problems arose over marketing strategies issues.
 SWOT Analysis
Strength
 Reliable brand name.
 Affordable price.
 Honda have a big share of market in scootreats
segment.
 Honda is the first company who introduced the
technology of central shock absorption in India.
 Honda having high tech engines.
 HMSI is the subsidiary company of Honda Motors
Ltd.
Which is the largest company in the proposed sector.
 Weakness
 Less number of service center.
 Market share very less as compare to there competitor.
 Spares parts are not easily available.
 Low product range.
 Maintenance cost is very high.

Opportunity
 Increase in product range.
 Untapped market above 180 cc in motorcycles.
 More maturity and movement towards higher-end
motorcycles.
 Honda can be use brand image of Hero Honda.
Threats
 There is high competition in the market.
 Threat of cheap imported motorcycles and components
from China.
 Product Range

Unicorn Shine Disk

4 Stroke,13.3 bhp / 9.9 kW @ 8000 4-Stroke,10.3 bhp @ 7500
rpm,149.1 cc rpm,124.6 cc
 CBR
Stunner CBF 4-Stroke,Liquid cooled
4-Stroke, Air-Cooled Engine,150 cc
Engine,124.7 cc
 Marketing Strategy
• Honda strategy was strength on technology. It should be the newest one
and always one step before competitors.
• Honda followed principle of developing market step by step.
• Knowing clients needs Honda :
• Offer a multi product line
• Took leadership in product innovation
• Exploit opportunities for economies of mass production

• Company is investing in productivity more then the actual needs just to be

sure that they can grow faster than competition & can follow market
potential if needed.
• Honda starts a highly automotive plant with a capacity 10 times in excess
of demand.
• Honda become the most innovative company in whole motorcycle
industry -company which lead changes and create/ identify new untapped
market segments.
Unicorn
Shine
.Yamaha Motor Corporation is the auto mobile company
of Japan (1953) which works in India since 1955 and
providing latest technology in India from last two decades.

.Yamaha Motor India was incorporated in august 2001 as

a 100% subsidiary of Yamaha motor corporation, Japan

.Corporate Mission - "Creating Kando - Touching Your

Heart"
 SWOT Analysis
Strengths
 Yamaha motors India is the subsidiary company
of Yamaha motors ltd, which is the MNC.
company having a good brand name.
 Good share in Indian two wheeler automobiles
sector.
 It is the one of the oldest company in the Indian
market.
 Bikes are available at very cheap price.
 Popular in rural area.
 Weakness
 Bikes are not attractive.
 No presences in scooter segment.
 No presences in above 150cc bike segment.
 Decreasing market share.
 Limited network.
Opportunities
 Above 150cc bike segment having full of opportunities.
 Set targets on scooters segment.
 Target youth.
 Large market is available for consumption.
Threats
 Large no, of competitors present in the market.
 New companies are watching Indian market.
 People are going for good average and stylish bikes.
 E-bikes are also in the market.
 Product Range

Alba G5
4–Stroke, 7.6 PS @ 7500 rpm, 4–Stroke, 7.6 PS / 5.59 kW @ 7500
106 cc rpm, 106 cc
 Crux S
Gladiator DX
4–Stroke, 7.3 PS / 5.59 kW @
4–Stroke, 8.0 kW @ 7500 rpm,
7500 rpm, 106 cc
123.7 cc
 FZ 16/S
YZF R15
4–Stroke, 2valve/cylinder, 153
4–Stroke, Liquid Cooled Engine,4
cc
valve/cylinders, 149.8 cc
 FAZER YZF R1
4–Stroke, 2 valve/cylinder, 153 4 – Stroke, Liquid Cooled Engine , 4
cc parallel cylinders, 998 cc
 Marketing Strategy
• Its business strategy designed to balance value, profitability,
and growth.
• India Yamaha Motor has registered an impressive growth in
sales during August 2009 as compared to the corresponding
period last year. It sold 19508 units in August 2009 as
against 11974 units sold in August last year.
• “Yes Yamaha strategy” which is designed to bring
customers smile and takes care of all 4P’s of marketing.
• “Yamaha Bike Station” all across the country which is a
dealership designed and specially trained to get “customers
smile”. Company has 430 dealers in India.
• Yamaha is making all effort to win “Customer trust” and
make them SMILE.
• Company started an auto-finance arm Bussan Auto Finance
along with Axis Bank and Mitsui & Co. Ltd.
 Alba
Abhi Gaya Abhi Aaya
Gladiator
• The Enfield Bullet is still essentially hand made utilising
very little assembly line activity.

• Bike has seen minor modifications and major quality

improvements since it was first produced in India in
1955.

• The current range of Royal Enfield motorcycles are built

on two engine platforms.

• The current range of Royal Enfield motorcycles have

sport features such as Transistor Controlled Ignition,
Disc Brakes, electric start and gas filled shock
absorbers.
 Product Range

Bullet 350 Standard Electra 4S/5S

4-Stroke, 346 cc, Air cooled, 4-Stroke, 346 cc, Air cooled, Single
SingleCylinder, Cylinder,13.42KW@5625rmp
13.42KW@5625rmp
 Thunder Twin Spark
Machismo 350/500
4-Stroke, 346 cc, Air cooled, Single
4-Stroke, 346 cc, Air cooled, Single
Cylinder,13.42KW@5625rmp
Cylinder, 13.42KW@5625rmp
BCG Matrix of Industry

Splendor

FZ
Pulsar

Victor Star City Apache Unicorn

Crux

CT 100 Passion
• The scooter and the scooterette share in the Indian two wheeler market is
13.4%.

• The exports in this segment are mainly South East Asian countries and occupy
a one-fourth share in the total two wheeler exports from India

• The age old metal bodied geared scooters may be heading towards a timely
death in the country in due course of time, then the silver lining, the age old set
of two wheels could re-invent itself in the form of moto-scooters.

• These new set of wheels with their peppy performance is meant to draw the
attention of the metro sexual two wheeler buyers.

• In terms of power Kinetic Blaze is only two Bhp less than the Bajaj Pulsar.
 Market Share
Hero Honda (14%)

TVS (16%)
Bajaj (7%)

Hero Honda
B ajaj
HS M I
TV S

HSMI (61%)
 Honda Products

Activa
4-stroke, air cooled,7 bhp @ Honda Aviator
7000 rpm,109 cc 4-Stroke, Air cooled
102 cc 7bhp @7000rmp
 Eterno Dio
4-stroke,6.0 KW (8.2 bhp) @ 4 Stroke, 7bhp @7000rpm,102cc
6000 rpm, 147.7 cc
Activa
• Kinetic Engineering is credited with bringing in India the
concept of personalized transport.

• Kinetic motor began in 1984 with collaboration with

Honda motor of Japan to sell advanced scooters in India.
Recently it is acquired by Mahindra.

• Kinetic has a dealership network of more than 400

dealers and authorized service centers across the
country.

• Kinetic produces a complete two-wheeler portfolio which

ranges from mopeds, scooterettes, scooters to bikes.
 Product Range

Sym Flyte Blaze

4-Stroke,124.6cc, Air 4-Stroke, 125 cc, Air cooled, Single
cooled,Single Cylinder Cylinder
 Nova EX/ 135
115/135 cc, 8.5 bhp@6500rmp
Sym Flyte
 TVS Product Range

Scooty Pep Plus

Streak
4-stroke, 3.68kw (5 bhp) @
4-stroke, Air cooled, 3.68kw (5 bhp) @
6500rpm 87.8 cc
6500rpm, 87.8 cc
Scooty Teenz

Manufacturer TVS Motors

Ltd.

Engine 2 stroke, 3.5 bhp @

5500rpm, 60 cc
Pep Plus
Streak
Why sit behind
 Hero Honda Pleasure

Hero Honda Pleasure

4-Stroke, Air cooled102 cc,
7bhp @ 7000rpm, torque
0.78 kgm @5000 rpm
 Pleasure
Priyanka Chopra as Brand Ambassador
 Bajaj product Range

Bajaj Wave Blade

4-Stroke, 100 cc, 22 bhp @ 5400
109.7cc, 8 bhp
rmp
Bajaj Kristal

Manufacturer- Bajaj Auto

Engine- 95 cc, 5.38 KW

@ 7500 rmp
 Yo Smart
• Yo Smart, the cost-effective and eco-friendly scooter
from Electrotherm India Ltd

• Capacity to take loads upto maximum 75 kilograms & top

permissible speed of 25 kmph

• Characteristics:
1. Electrical motor fitted in real wheel hub
2. No transmission losses
3. Quick power, Noise free
4. Requires no petrol, 75 km range/charge mileage
5. Compact dimension, No engine
6. 6-8 hrs of charge duration, Less weight
Overall 1750 X 615 X 1050 mm
Dimension
Weight 75 Kg
Carrying
Capacity
Motor Power < 250 W

Motor Permanent Magnet

Brushless DC Motor
Battery Type Maintenance-free VRLA
Deep Discharge, 20Ah
Speed < 25 Km/hr
Charging 6 - 8 hours
Duration
Range / 75 Km
Charge
Mileage
 BCG Matrix

Activa

Pep Streak Teenz

Pleasure Yo Smart
• First moped was launched by Kinetic group in 1972 named
Luna.

• There has been a consumer preferential shift from mopeds to

scooters and now motorcycles.

• Moped segment is primarily dominated by TVS Motors with a

market share of >90%.

• There is a less scope remain for segment.

• Mopeds are used by low class people.

• Some other players are

1. Kinetic Motors
2. Hero Honda
3. Bajaj
4. Hero
 TVS Moped

TVS XL TVS Luna

2-Stroke ,69.9 cc,3.5bhp @ 2-Stroke,Single
5000 rmp Cylinder,59.5 cc
 Kinetic Moped

V2/V2 XL/V2 80 Kinetic 100/DLX

Single Cylinder,2-Stoke 4-Stoke 97.2
cc,5.1bhp@6500rmp
58.2/49.68/73.08 cc
Luna/ Luna TFR
Kinetic Magnum
2-Stroke,Single
2-Stroke,Single Cylinder,59cc
Cylinder,59.57 cc
Kinetic Safari

Manufacturer- Kinetic
Motors

Engine- 2-Stroke,Single
Cylinder,72 cc
 Hero Honda Moped

HERO HONDA
STREET

Manufacturer- Hero
Honda motorcycle
Ltd

Engine- 97.2 cc, Four

Stock Engine
 Bajaj Moped

M 80 (4S/Major)

Manufacturer-
Bajaj Auto

Engine- 2-
Stroke,74.08cc, 4.5
bhp@6000rmp
 Hero Motors
• Hero Motors is a scooter and moped manufacturer located
in Delhi.
• This company is part of the Hero Group that owns Hero
Cycles and Hero Honda Motors.
• By 1975, it was the biggest bicycle manufacturer in India.
• In 1988 a new petrol efficient machine named Hero Punch
was introduced to the market.
• In 1996, a large wheeled scooter with a choice between 50
and 75cc engines was introduced to the market.
• Today, Hero Motors division continues to be the world’s
largest producer of 2 wheelers.
• Hero Motors has 20 companies with 300 suppliers. It has
5000 outlets.
 Product Range

Hero Ankur Hero Carry

Padel / Kick Start Kick Start
49cc, 2.4 bhp@4500rmp 4-Stroke, 59.5cc, 4.6 bhp @ 8500rmp
 Hero Panther Hero Effy
Kick Start Kick Start
4-Stroke, 72cc, 4.6 bhp@8500rmp 4-Stroke, 72cc, 4.6 bhp @ 8500rmp
 Hero Envoy
Kick Start
Hero Puch
65 cc 2 - Stroke 4-Stroke, 72cc, 4.6 bhp @
8500rmp