Professional Documents
Culture Documents
Chapter 1
Research
in Business
1-2
Learning Objectives
Understand . . .
what business research is and how it differs from
business decision support systems and business
intelligence systems
trends affecting business research and the
emerging hierarchy of business decision makers
the distinction between good business research
and research that falls short of professional quality
the value of learning business research
process skills
1-3
Why Study
Business Research?
Business
research provides
information to
guide business
decisions
1-4
Business Research
Defined
A process of determining, acquiring,
analyzing, synthesizing, and disseminating
relevant business data, information, and
insights to decision makers in ways that
mobilize the organization to take
appropriate business actions that,
in turn, maximize business performance
1-5
Studying Business
Research
New
Research
Perspectives
Growth of
Internet
Stakeholder
Influence
Greater
Computing
Power
Business as a
discipline
Factors
Complex
Decisions
Competition
Government
Intervention
1-6
Computer Advances
Data warehousing
Storing vast amounts
of data in electronic
storehouses
Data mining
Applying
mathematical models
to extract meaningful
knowledge from data
in internal databases
1-7
Organizational
Mission
Business
Goals
Business
Strategies
Business
Tactics
1-8
Information Sources
Decision Support
Systems
Numerous elements of
data organized for
retrieval and use in
business decision making
Stored and retrieved via
Intranets
Extranets
Business Intelligence
Systems
Ongoing information
collection
Focused on events,
trends in micro and
macro-environments
1-9
Competitive
Economic
Demographic
Business
Intelligence
Technological
Cultural/
Social
1-10
1-11
Visionaries
Visionaries
Standardized
Decision Makers
1-12
Research May Be
Unnecessary
Can information be applied to a critical
decision?
Does it improve managerial decisionmaking?
Are sufficient resources available?
1-13
Data
management
Characteristics
Decision
support systems
Data
interpretation
Models
1-14
1-15
Internal
External
1-16
Exhibit 1-4
Business Research Suppliers
1-17
Full Service
Specialists
Custom
Methods
Proprietary
Syndicated
Data
Other
1-18
Specialty Business
Research Firms
Methodology
Process
Industry
Participant group
Geographic Region
1-19
Consultants and
Trade Associations
Consultants
Business
General Business
Trade Associations
General business
Business
specialties
Research
specialties
1-20
Trade Associations
NHRA
CASRO
MRA
ESOMAR
BRA
AMA
WAOBRP
MPA
NAB
1-21