Cat Cafe

indonesia

The Process of Innovation :

Realizing the Business Model
Kelompok 2 :
ANDIKA SUGIARTO
BAYANG DWI KUSUMADITO
AULIA ICHWAN
ANDREAS HOTMANRI S
ANDI ALMIRA CHRISTANTRIRAMA
ASTRI AYUNINGTIAS

1306419501
1206333805
1306356173
1306356091
1306356085
1306359154

Sources of Innovation
Future
Exploration

Shock to
System
Accidents
Watching
Others

Innovators

Recombinant
Innovation

Needs Pull

Knowledge

Regulation
Inspiration

Source: Tidd, J. and Bessant, J. (2009). Managing Innovation.

Advertising

Innovation Search Strategy

Search Strategy

Mode of Operation

Sending Out Scouts

Dispatch idea hunters to track down new innovation triggers

Exploring Mulitple
Futures

Use futures techniques to explore alternative possible futures

and then develop innovation options

Using the web

Harness the power of the web, through online communities,

and virtual worlds, for example, to detect new trends

Working with active

users

Team up with product and service users ti see the ways in

which they change and develop exixting offerings

Deep Diving

Study what people actually do, rather than what they say
they do

Probe and learn

Use prototyping as a mechanism to explore emergent

phenomena and act as boundary object to bring key
stakeholders into innovation process

Mobilize Mainstream

Bring mainstream actors into the product and service

development process

Source: Tidd, J. and Bessant, J. (2009). Managing Innovation.

Innovation Search Strategy

Search Strategy

Mode of Operation

Corporate Venturing

Create and deploy venture unit

Corporate Entrepreneurship
and Intrapreneuring

Stimulate and nurture the entrepreneurial talent inside

the organization

Use Brokers and Bridges

Cast the ideas net far and wide and connect with other
industries

Deliberately Diversity

Create diverse teams and a diverse workforce

Idea Generators

Use Creativity Tools

Source: Tidd, J. and Bessant, J. (2009). Managing Innovation.

Process
Idea
Generation

Idea
Diffusion
Source: Avanti Fontana, Innovate We Can!, 2011

Cat Cafe
indonesia

Idea
Conversion

Process

According to Hansen and Birkinshaw, there are some question that could represent value chain of
inovation
Source: Hansen and Birkinshaw, 2007 dalam Cesar and Claudia,

Source: Hansen and Birkinshaw, 2007 dalam Cesar and Claudia,

Business Strategy Cat Cafe

Internal

Kecintaan kami para

penyusun konsep terhadap
Hewan peliharaan Kucing
Pengetahuan akan
Kebutuhan ruang dan
psikologi kucing terkait
dengan hubungan dengan
manusia

Eksternal

Cat Cafe

Banyaknya coffeshop di
Indonesia
Banyaknya tempat penitipan
dan tempat yang menawarkan
jasa untuk kucing di indonesia

indonesia

Differentiation Strategy

Sumber : Cafe Gio Cat, www.visitkorea.or.kr

Model Business Cat Cafe

Cat Cafe
indonesia

Sumber : Business Model Canvas: nine business model building blocks, Osterwalder, Pigneur & al. 2010

Structure (Organik)
Organisasi Organik

Cat Cafe
indonesia

Ada tim-tim lintas fungsi

Informasi mengalir Bebas

Rentang Kendali lebar
Desentralisasi
Formalisasi Rendah
Sumber : Bagan 3.1,hal.64,
Innovate We Can,
Avanti Fontana, 2011

Struktur Organisasi Manajemen Cat Cafe

Stimulation Innovation
Application in Cat Cafe Indonesia :
Struktur organisasi organik
Komunikasi intensif
Menciptakan lingkungan kondusif
untuk inovasi
Application in Cat Cafe Indonesia :
Veterinarian Updation Skills
Coaching Skills for Supervisor
Incentive performance

Application in Cat Cafe Indonesia :

Social Media Exposure Promotion
Openess; First mover with cat lover
base loyalty
Learn from failure

Sumber : Robins dan Coulter 2007

Cat Cafe
indonesia

Thankyou
ANDIKA SBAYANG DWI KAULIA IANDREAS H SANDI ALMIRA CASTRI AYUNINGTYAS
NOVEMBER 2014