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Presented ByPrateek Jaiswal

Rohit Saha
Apurva Bhardwaj
Rashmi Sharma
Prerna Karwa
Pratichi Dixit
Namisha Choudhary

There were Stone-cutters toiling on the roadside

When asked for their


Responses, one replied with
pains, No choice! I have got to do this
Labour for my child

Another said with pride,


Our roads are getting
built;
I do it as Duty to my
Nation

While the third calmly said,


I do it as Worship of the
Lord
at the Temple that is being
built.

The Child of the first became A Stonecutter,


An Army Officer of the Second,

And A Renowned Architect of the


third

They were doing the same job Stonecuttingbut


their ATTITUDE made the
whole difference.

ONLY 10% OF
ANY ICEBERG
IS VISIBLE.
THE
REMAINING
90% IS BELOW
SEA LEVEL.

KNOWN
TO OTHERS

KNOWLEDGE
&
SKILLS

UNKNOWN
TO OTHERS

ATTITUDE

SEA LEVEL

KNOWN
TO OTHERS

BEHAVIOR
SEA LEVEL

UNKNOWN
TO OTHERS

VALUES STANDARDS JUDGMENTS

ATTITUDE
MOTIVES ETHICS - BELIEFS

An attitude is a
predisposition to
act or feel a certain
way towards a
person or thing.

Attitudes.ppt

May 05

13

Situation

have an emotional charge


+ or
occur within a situation
can not be measured
directly

Attitude

self reporting or inference

are learned
not temporary - more or
less enduring

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In the absence of existing attitude we are


open to suggestion

Something
(object of attitude)

Positive result
Goal achievement

Formation of a + attitude
15

Affect (How I feel


about it)
Behavioral tendency
(An Intention to
behave)
Cognitions (what I
think or know)

AFFECTIVE BEHAVIOR
(Act)
(Feeling)

COGNITIVE
(Knowledge)

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Cognitive (Knowledge)

Larger jar for the money


Less oil on top
Creamier and easier to spread

Affective (Emotional)

Behavior (Action)

Pretty label
I like those teddy bear presenters
Intention to purchase/not to purchase

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Explicit attitude - It is an
automatic response to the
attitude object; it is nonconscious, and uncontrolled.
Implicit attitude - It is a response
that is both controlled and
conscious
These are the classifications on a
general basis
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Spectators with Neutral Attitudes - Spectators watch life


happen and observe others. They play it safe and try to avoid
risks. Spectators are afraid of change. They often are tired or
detached.
Critics with Negative Attitudes - Critics comment on life and
complain. They critique after the fact, imposing their
"expertise" and finding fault in others. Critics are annoyed
about change. They often appear frustrated or pessimistic.
Players with Positive Attitudes - Players actively participate in
life and embrace opportunities. They take risks and are willing
to make mistakes. Players enjoy learning and change. They
usually are confident and optimistic.

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Attitude Determinants

Dissonance
Company
Circumstances

Reasons for change in Attitude

Experience
Rejection
Self Motivation

Conclusion

The greatest discovery of my generation is that human


beings can alter lives by altering their attitudes of mind

William James
Father of American Psychology

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