SUMMER TRAINING REPORT

ON
APEDA( AGRICULTURAL AND
PROCESSED FOOD PRODUCTS
EXPORT DEVELOPMENT) OF
MARKETING DEPARTMENT

ABOUT APEDA
1. Introduction

The Agricultural and Processed Food Products

Export Development Authority (APEDA) came
into being through an Act of Parliament, the
Agricultural and Processed Food Products Export
Development Act, 1985 (2 of 1986). The APEDA
Day falls on 13th February.

2. Organisation Setup
APEDA has its head office in New Delhi and has 5 Regional Offices at Mumbai,
Bangalore, Hyderabad, Kolkata and Guwahati.
APEDA has Virtual Offices in 12 states, where APEDA does not have its direct
presence.
The following is the human resource strength (90) of APEDA:
Chairman*
:
01
Secretary*
:
01
Director
:
01
General Manager
:
04
Dy. General Manager
:
08
Asstt. General Manager
:
11
Group B
:
31
Group C
:
27
Group D
:
08
Director (BEDF)
:
01
Advisor
:
01
Consultants
:
05
TOTAL
:
90

CHAIRMAN

SECRETARY

DIRECTOR
(R K Boyal)
(FFV, ORGANIC, PQ,
CEREALS, REGIONAL
OFFICES)

V K Vidyarthi
DGM (PQ)

V K Kaul, DGM
(FFV, Floriculture)

GENERAL MANAGER
(Sunil Kumar) (STATUTORY
MATTERS, C&I,
REGISTRATION, PFV, OPF)

U K Vats, DGM
(PFV & OPF, (Statutory
Matters)

Saswati Bose, DGM

(Organic)

Reeba Abraham, AGM

(Organic)

M P Vijay
(Regn., C&I)

GENERAL
MANAGER
(A S Rawat)
(B&F, INFRA, EDF,
MAI)

GENERAL MANAGER
(Tarun Bajaj)
(LIVESTOCK, QUALITY,
HINDI, RTI)

Navneesh Sharma,
DGM
( INFRA, MAI)

V K Vidyarthi DGM
(Hindi)

V K Kaul, DGM
(EDF)

R K Mondal, DGM
(B&F)

Devendra Prasad
AGM (Quality)

GENERAL MANAGER
(S S Nayyar)
(P&A LEGAL, TRADE FAIR,
PR, SEMINAR, MDA)

Samidha Gupta
AGM (Trade Fair, PR,
Seminar, MDA)

Umesh Kumar AGM

(P&A, Legal)

Sunita Rai
AGM (Livestock)

N C Lohakare, AGM

(Cereals)
Dr.PVSM Gouri
Advisor
(Organic)

A K Gupta
Director (BEDF)

3. Fruits,
Mandate
of
the
Organisation
Vegetables and their products

Meat and Meat Products

Poultry and Poultry Products
Dairy Products
Confectionery, biscuits and bakery products
Honey, jaggery and sugar products
Cocoa and its products, chocolates of all kinds
Alcoholic and non-alcoholic beverages
Cereals and cereal products
Groundnuts, peanuts and walnuts
Pickles, papads and chutneys
Guargum
Floriculture and floriculture products
Herbal and medicinal plants

ABOUT MARKETING RESEARCH

Meaning

Marketing research is comprised with two words one is

marketing and second is research.
Marketing is the process of planning and execution the
conception of the product, pricing, promotion and place and
distribution of ideas or goods and services to create exchange
that satisfy individual and organizational goals.
Research word also composed into two words Re and Search.
Re means again and again and
search means to examine closely and carefully together they
form a noun describing a carefully systematic study and
investigation in some field facts and principles.

OBJECTIVES OF MARKETING RESEARCH

1.

To understanding marketing culture, business

environment and decision making process and measures
of marketing goals.

2. It help in providing information regarding manufacture,

retailer, supplier of all kinds of services.

3. To know and understand marketing opportunities.

4. To forecasting the future sales.
5. To understanding the customer behavior.
6. To identify the strength of organisation and making
policies regarding that.
7. Testing marketing of new product in lab.

MARKETING RESEARCH PROCESS

1. Define the Problem
2. Develop a research plan
a) Data Source- Primary data

- Secondary data
b) Research apporach- observational

- focused
- survey
-behavioural
-experimental
c) Research Instrument- Questionnaire i) open ended

ii) Close ended

-Mechanical (media)
d) Sampling plan
e) Contract method - through mail

-through phone
-personally
-online contract
3. Collect the information
4. Analysis the information
5. Present the report and finding

INTRODUCTION OF AGRICULTURE IN ODISHA

Odisha is an rural State. Almost 70 per cent population of the State is

dependent on agriculture.
The agriculture sector contributes only about 16 per cent of the Gross
State Domestic Product (GSDP)
The State has about 64.09 lakh hectares of cultivable area out of total
geographical area of 155.711 lakh hectares accounting for 41.16 per cent.
About 65% of the workforce depends on agriculture for employment
/livelihood.
Rice is the main crop of the State. The total rice production in the

State during 2012-2013 is estimated to be 94.29 lakh tons. (H)

The total cultivable land exploited for cropping is about 40% of the total

geographical area and the exploitation is comparatively more in the

coastal districts of Odisha i.e. Balasore, Bhadrak, Cuttack, Ganjam,
Jajpur, Jagatasinghpur, Kendrapara, Khurda, Nayagarh, Puri etc

PROBLEMS AND ISSUE ARE

1.
2.
3.

4.
5.
6.
7.

Low Level of Crop DiversityLow Level of rainfallLow Usage of FertilizersEducationUnemploymentLess infrastructureCity attraction-

THANK YOU