MIRROR UPGRADE

8000 Coit Rd
Plano, TX 75024
972-731-7686

Mission Statement
To perform for our customers the highest
level of quality upgrade services at fair
prices. To ensure the longevity of our
company through repeat and referral
business achieved by customer
satisfaction in all areas including
timeliness, attention to detail and
service-minded attitudes.

MIRROR UPGRADE
Mirror Upgrade, LLC
- A Texas limited liability company
- Registered as a partnership in the State of
Texas
- Specializing in Ready to Install Customer
Frames
- 4 Employees
- Showroom, Website, Warehouse

Our Team
Founded by Wajma Popal, Diana Martinez, and
Kiera Millet.

CEO: Ms. Popal has more than 10 years of

experience in the custom framing industry.
VP of Sales: Ms. Martinez has extensive
knowledge in sales with 5 years experience.
Director of Marketing: Ms. Millet has worked with
companies of all sizes and holds an MBA in
Marketing.

Our Product
Our mirror frames are specially treated to
withstand moisture to ensure longevity of our
unique product.
Allows our customers an innovative and
inexpensive way to update a dull room.
Hassle free and easy to install

vision

Equipment
Equipment

Miter Saw

Manual Joiner

Industry Analysis
Residential: Due to the housing crash of 2009,
residential home improvement industry has tripled
in numbers. Because of skewed home values,
homeowners are choosing home improvement
projects to update their homes rather than
purchasing a new home.
Commercial: In the last 4 years, theres been a 20%
increase in the development of new multi-family
communities throughout Texas. In order for the
older communities to stay competitive, investment
in updating kitchens and bathrooms is necessary.

Industry Analysis Cont.

Americans spent $130 billion on home renovations in 2013 alone.
3.1% increase
Largest increase since 2010

Marketing Objectives
Establish relationships with key leaders in
specialty niche markets both locally and
nationally.
Become Company of choice among the
hotel chains.
Establish relationships with local referring
management and renovation companies.

Marketing Strategies
(1) Partner with local and national apartment
and hotel chains to provide upgrading
options.
(2) Build a brand known for offering innovative,
inexpensive green product, quick turnaround
time and excellent customer service for local
and national farming partners.
(3) Secure new contracts by participating in
national home improvement trade shows
(4) Leading supplier of patented molding
(5) Franchising within Texas

Market Size & Data

Over 11,000 multi-family communities
with more than 1.9 million units in Texas
1,100 + communities in DFW
10% market share = $2.2 million in
revenue

Competitor & Our Advantage

Mirror Mate:
Foil overlay
Heavy
Not Ideal for Bathrooms
Expensive
Assembly required

Our Product:
Water resistant
Light Weight (shipping)
Whole Product
Green Product
Fully Customizable Product
Option

Trade Shows

Texas Home & Garden Show

National Apartment Association
Texas Apartment Association
Choice Hotels

Bus. Model & Repeat Customers

Currently hold 3-4 year contracts with 5 national
chains

Archstone Properties
Camden Properties
Lincoln Properties

Gables Properties

Amli Properties

73,995 units
66,997 units
47,245 units
38,000 units
25,192 units

Peruse franchising opportunities

Wholesale of specialty molding to frame shops &
reno companies

Financing
80% of our sales will be generated from
securing mirror commercial contracts
10% will be generated from residential
services
10% of sales will be from sales of our unique
and patented moldings

Income Statement
Financial Forecast
MIRROR UPGRADE
SUMMARY OF YEARS ONE THROUGH FIVE
2011

2012

2013

2014

2015

$250,000.00

$315,000.00

$390,000.00

$160,070,250

REVENUE
TOTAL REVENUES
COST OF GOODS SOLD

MIRROR UPGARDE PARTNERS

Wajma (33.3%)
Diana (33.3%)
Kierra (33.3%)

$200,000.00
$64,000.00

$89,000.00

$110,000.00

$110,000.00

$135,000.00

TOTAL OPERATING EXPENSES

$98,000.00

$109,000.00

$125,000.00

$1165,000.00

$190,000.00

PROFIT / (LOSS)

$38,000.00

$52,000.00

$80,000.00

$115,000.00

$175,000.00

$12,666.66
$12,666.66
$12,666.66

$17,333.33
$17,333.33
$17,333.33

$26,666.66
$26,666.66
$26,666.66

$38,333.33
$38,333.33
$38,333.33

$58,333.33
$58,333.33
$58,333.33

(33%)

(14%)

33%

91%

291%

Return on initial $60K investment

Financial Forecast
$180,000,000
$160,000,000
$140,000,000
$120,000,000
Sales
$100,000,000

Cost of Goods
Operating Expenses

$80,000,000

EBITDA
$60,000,000
$40,000,000
$20,000,000
$YEAR 1

YEAR 2

YEAR 3

YEAR 4

YEAR 5

* NOTE: The financial projections on this page and all other pages of this Business Plan/Executive Summary are not based upon and do not take into consideration the effects of current or future federal Income tax laws on the Partnership or
its partners. These financial projections are based on certain assumptions concerning potential utilization and reimbursement of the services, and the revenues, expenses, and cash flows therefrom. Moreover, the financial projections are based
upon certain assumptions regarding cost structure, inflation and other forward looking statements. The use of the term forward looking statements is within of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended.
These financial projections and the offering memorandum should be read in their entirety for an understanding of the assumptions and rationale underlying the projected financial statement contained herein. The assumptions upon which the
financial statements are based are only estimates, and there can be no assurance that such assumptions are or will be accurate, complete or correct, nor can they be relied upon as reflecting what the revenues, expenses and cash flow will
actually be. To the extent which actual operating results do not correspond to the assumptions upon which the financial projections are based, the benefits to the partners may be adversely affected and the variations could be material. The
assumptions upon which the financial projections are based should be carefully reviewed by each prospective investor and his, her or its financial advisor. Copying or further distribution without the prior written consent of the managing
member of the Partnership is prohibited

Trade Show

Trade Show Booth

Before & After

Before & After

Before & After

Before & After

Trade Show Booth

Before & After

Before & After