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MARKET STUDY

ON
SUPPLY CHAIN MANAGEMENT
OF
WHITE GOODS (Refrigerators).
Submitted by:
Shiraj Sherasia (09020242039)
Pallavi Gupta (09020242023)
Aikta Dube (09020242008)
Jagdish Meena (09020242014)
Neeraj Kumar (09020242015)
Mrinal Mishra (09020242018)
 A major appliance, or domestic appliance, is
usually defined as a large machine which
accomplishes some routine housekeeping task,
which includes purposes such as cooking, food
preservation, or cleaning, whether in a
household, institutional, commercial or industrial
setting.
 Refrigeration equipment
Freezer, Refrigerator
 Stoves
Cooker, Stove, Oven, Cooking plate, or Cooktop,
Microwave Oven
 Washing equipment
Washing machine, Clothes dryer, Drying cabinet,
Dish washer
 Miscellaneous
Air conditioner, Water heater, Trash compactor
 Direct Cooling
 Frost Free
 Side by Side
 Deep Freeze
 Frost Free bottom mounted Freezer
 Established in 1997
 A wholly owned subsidiary of LG Electronics,
South Korea
 A market leader in consumer durables
 Recognized as a leading technology innovator in
the information technology
 The acknowledged trendsetter for the consumer
durable industry in India with the fastest ever
nationwide reach
 In 2004, LGEIL also up its second Greenfield
manufacturing unit in Pune, Maharashtra
that commences operations in October
2004. Covering over 50 acres, the facility
manufactures LCD TV, GSM Phones, Color
Televisions, Air Conditioners, Refrigerators,
Microwave Ovens, Color Monitors.
Established in: May 1997

Managing Director: Mr. Moon B. Shin

Corporate Office: Plot No 51, Udyog Vihar, Surajpur


Kasna Road, Greater Noida (UP)

Corporate Website: http://www.in.lge.com 

Manufacturing Units: Greater Noida (U.P.) & Pune


(Maharashtra)
LG Electronics India Pvt. Ltd.
( Plot No: A5, MIDC, Tal.Shirur, Ranjhangaon, Pune - 412220).

LG Electronics India Pvt. Ltd.


Regd. Office Pune
Office No. 105 & 106, Pride Silicon Plaza, Senapati Bapat Rd,
Chaturshrungi, Pune- 411016

Branch Office Pune


3rd Floor 105/106 Premium Point, Opp. Modern High
School, Jangali Maharaj Rd, Shivaji Nagar, Pune – 411005
 The refrigerator after it is manufactured is
packed on front and 2 lateral and top sides
by a 2 inches thick thermocol sheets, the
bottom by carton base. The packing is done
in carton.
LG Electronics India Pvt. Ltd Manufacturing Unit at Ranjangaon,
Pune
Finished Product
(Refrigerator)
Onsite Company Warehouse at manufacturing
Unit
Container
Container
OR
OR
TATA 1210 LG Warehouse at Wagholi, Pune TATA 1210
trucks
trucks

LG India Pvt. Ltd has Regd. Office & Branch Office at various
cities in different zones of India. (E.g. Pune)

Modern Trade Retailer (Warehouse) Dealer


As per the demand of the individual Distributor
s
showroom/outlets the order is placed to TATA ace
the respective headquarter and the van
product is dispatched from the MTR Sub-
Retailers
(warehouse) Dealers
TATA ace TATA ace
van van
Custome Custome
r r
TATA 407 & 907

Modern Trade Retailer


Outlets/Showrooms
Refrigerators for
Display
and In Stock
TATA ace
van
Custome
r
Croma

Croma, Ishanya Mall, Opp. Golf Course, Shastri Nagar, Yerawada


Taluka, Sub-District of Haveli, Pune 411006

Croma, Krome Mall, 32/1, Pune Solapur Road, Wanowari, Pune


411013

Croma, NSG IT Park, Survey No.127/2B/1A, ITI Road, Aundh ,Pune


411007

Power Tech
91/3, Plot No.5B, Anurag Bunglow, Shikshak Nagar, Kutur, Pune
411038
Krome Mall
Near Krome Plant Engineers, Ground Floor, Fathima Nagar 411013

Sai Power
Shop No.1, Darshan Park, Behind Kunal Hotel, Nil Kalibadi Road,
Pune 411017

Datacare Corporation
637/A, Deccan GymKhana, Chandar Prabhu Apartment, Near Hotel
Rutugandhak, Deccan, Pune 411004

Softbyte
433/D, Somvar Peth, Kamla Height, Sarswat Colony, Pune 411001

Mahavir Electroics
Plot No.10, Shanti Niwas, Near Bibewadi 411037
THANK YOU

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