Professional Documents
Culture Documents
Prepared By.
Syed Shahmeer Hassan
Jawad Hussain
Arslan
Sobia
Milky Chocolate
EXECUTIVE SUMMARY:
MISSION STATEMENT
VISION STATEMENT
SCOPE
OPERATIONAL PLAN
Plant Location:-
PRODUCTION
MANUFACTURING PROCESS
Ingredients Required:-
CAPACITY UTILIZATION
MARKETING PLAN
Product Strategy:
Pakistan has more than 50% of its population
below the age of 25 and more than 65% below
the age of 35.
Age Structure: Group- I 0-18 years: 38 % (0.48 billion)
Group-II 19-35 years: 27 % (0.34 billion)
Group-III 36-65 years: 30 % (0.38 billion)
Group-IV 66 above: 5.3% (0.06 billion)
PRICE STRATEGY
PROMOTION STRATEGY
After settlement of the business we will use
following techniques for promotional strategy,
Local news paper
Local TV channel
Local radio Station
Hoardings in crowded areas
Through pages and account on Social
Networking Sites (Facebook & Twitter)
We can also use mouth to mouth promotion
strategy.
TARGET MARKET
The target market will be divided into three
parts that are,
Upper class
Middle class
Lower middle class
That mean all age groups are the target
market and we will try to cover them all by
fulfilment of their requirements and demands.
DISTRIBUTION CHANNELS
FINANCIAL PLAN
Financial Management is an operational activity of business i.e.,
responsibility for obtaining the fund & effective utilizing the fund
for effective operation that is called financial management.
Objectives of Financial Management
Acquiring sufficient fund
Proper utilization of fund
Increasing profitability
Maximize the firms value
Raising of Capital:
Owned Fund :
Contribution of partners in Capital