What is a project proposal?

The Project Proposal is usually the

first document outlining what change
is proposed. It is the document that
converts an idea or concept paper
into the details of a potential project,
including the outcomes, outputs,
major risks, costs, stakeholders and
an estimate of the resourcing and
time required.

What is a proposal?
Document outlining a
proposed public relations
(PR) or corporate
communication (CC)
campaign to an existing or
potential client.

The Project Proposal expands

the initial concepts in order to:
1.

2.
3.

provide broad details of the

objectives, scope, resources,
budget, milestones, risks,
stakeholders and related projects
of the initiative;
define the guidelines/standards to
be applied throughout the initiative;
and
gain authorization to proceed to the
next step of the initiative.

Why would you develop a

Project Proposal?
A Project Proposal is developed to
provide senior management with:
1. a broad overview of a proposed
initiative, including how you intend
to manage and deliver the results
from the initiative; and
2. a mechanism to facilitate
formalized agreement to continue
to a clearly set out 'next step'.

By documenting each initiative, it

provides a framework:
1.
2.

3.

that allows an informed decision to

be made whether to continue to
the next step in the initiative;
to readily enable recognition that
further information or details
relating to the initiative are
required before an informed
decision can be made; and
to provide an informed comparison
between a number of proposed
initiatives.

When would you develop a

Project Proposal?
Approval to proceed to develop a
Project Proposal is usually obtained as
a result of making an initial proposal
(verbal or written) to senior
management, or directly as a result of a
request from senior management.
What you need before you start:
1. Knowledge and understanding of
the proposed initiative/s.
2. Knowledge of the targeted
organization.

Proposal Outline?
A. PURPOSE (Executive Summary)
B. TECHNICAL SCOPE
1. Scientific Approach
2. Objective
3. Division of Responsibilities
4. Tasks, Project Phases and
Deliverables
5. Schedule to perform the work
(simple bar or Gantt chart)
C. ESTIMATED COST AND SOURCE OF
SUPPORT (Total Funding Summary)
D. BENEFITS/IMPACTS
E. SPECIAL CONSIDERATIONS
F. ATTACHMENTS

Tugasan Individu 2 (15%)

Arahan;

1. Tugasan MESTI diserah pada

atau sebelum 10 JUN 2006.
2. Sediakan satu tugasan
berdasarkan salah satu
daripada EMPAT tajuk berikut.

Tajuk 1
1. Sediakan SATU poster
dengan tema Ibu, Andalah
Segala-galanya.
2. Poster MESTI disediakan
menggunakan kertas saiz A4.
3. Poster MESTI menggunakan
TIGA warna (tidak termasuk
warna putih atau hitam).

Tajuk 2
1. Sediakan SATU poster yang
mengandungi tema
Komunikasi Asas Keluarga
Bahagia.
2. Poster MESTI disediakan
menggunakan kertas saiz A4.
3. Poster MESTI menggunakan
TIGA warna (tidak termasuk
warna putih atau hitam).

Tajuk 3
1. Sediakan SATU esei dengan
tajuk Komunikasi Berkesan
Antara Ibu dan Anak.
2. Esei MESTI disediakan
menggunakan 1200-1500
patah perkataan.
3. Esei MESTI menggunakan
sekurang-kurangnya 3 rujukan
yang terbit selepas 2000.

Tajuk 4
1. Sediakan SATU esei dengan
tajuk Amalan Komunikasi
yang Baik di kalangan Kanakkanak.
2. Esei MESTI disediakan
menggunakan 1200-1500
patah perkataan.
3. Esei MESTI menggunakan
sekurang-kurangnya 3 rujukan
yang terbit selepas 2000.

Penyerahan Tugasan
1. Tugasan MESTI diserahkan
secara soft copy ke alamat
rosli8@fbmk.upm.edu.my
pada ATAU sebelum 10 JUN
2006.

3. Maklumat lengkap pelajar

MESTI dinyatakan bagi setiap
tugasan yang diserahkan.