Information system at

Mc Donalds
Prepared by:

Guided by: Kruti ma'am

Divyesh patel(75)
Kajal piprotar (90)
Nikita rathod (96)
Umangi trivedi (107)
Mehul vala (115)

About Mc Donalds
McDonald's was started by two brothers, Richard

McDonald in California, US in the year 1937.

and Maurice

Ray Kroc, distributor for milkshake machines, expressed interest in

the business, and he finalized franchising a deal for with the

McDonald brothers in 1954.

In 1961, he bought out the McDonald brothers share for $2.7 million

and changed the name of the company to McDonald's Corporation.

In 1965, McDonald's went public

MC Donalds history India:

Entered in India 1996.

Indias 50-50 JV partnership between MC Donalds Corp. of USA &

two Indian businessman Amit Jatia and Vikram Bakshi.

Trained extensively with their Indian management team in

Indonesia and USA before launch.

The entire menu was changed.
90% of MC Donalds business is

owned and run by independent franchisees in India.

Key business drivers & potential

Food Innovation

Pricing

Operation
Excellence

Brand Trust
Extended Hours

STRATEGY OF INFORMATION SYSTEMS

IN BUSINESS
Firms invest in information systems in order to:
Achieve operational excellence.
Develop new products & services.
Attain customer intimacy & service.
Improve decision making.
Promote competitive advantage.
Ensure survival.

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TPS In McDonalds
Transaction Processing System (TPS)
First transaction happens when two people make an exchange, and

collecting data about it called transaction processing, so transaction

processing is collecting, storing, modifying, and retrieving the

transactions of an organization.
Transaction system is important to answer routine questions, and it

helps to conduct business such as payroll, employee record keeping or

paying an employee.

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 It's important to store the data of the transaction save and protected

because transaction generally involves an exchange of money which is

critical to any organization.
How Transaction Processing
McDonalds?

System

is

implementing

in

McDonalds everyday sells a huge amount of hamburgers ,so

McDonalds should order raw material from its supplier , each time
McDonalds place an order with its supplier , a transaction happens ,

and the transaction processing system records the relevant

information such as supplier name , address , the quality of the items
purchased and finally the invoice amount.
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DSS in McDonalds
Decision support system (DSS) .
Decision support system is used to model data and make
quality decision based on the data , making the right
decision is usually based on the quality of the data and
one's ability to analyze the data , Decision Support Systems

are usually computer applications with a human

component.
They can sift through large amounts of data and pick
between the many choices and supports the non routine
decision.
How decision support system implemented in McDonalds?

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 At first McDonalds began as a small restaurant, selling foods to

customers , the business expanded slowly ,then McDonalds

analyze the market well to come with opportunity, as we know

we live in the time of technology , so McDonalds thought of
providing wireless services , so the company gather information
about the customer usage of wireless services , length of stay and
sales level , then the decision support system analyze the data to
come up with the decision of providing wireless service in their
restaurant

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MIS in McDonalds
Management Information Systems (MIS)
Management information system is a system that provides

information needed to manage organizations effectively.

Management information systems involve three primary resources:

technology, information, and people, and the most important resource

is people, the information that we get supports the routine decision
making in the functional areas

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How Management
McDonalds?

Information

System

is

implemented

in

In McDonalds they implement MIS system which is used to produce

periodic reports such as a daily list of employees and the hours they
work, or a monthly report of expenses as compared to a budget.
McDonalds used MIS because the purpose of MIS is to provide

profitability and information to help managers and staff understand

the business performance and plan its future direction.

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Supply Chain of
C Donalds

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Distribution Centers:

38 supplier throughout
India & several
standalone restaurants
working with it for
various requirements

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Reference: mcdonaldsindia.com

Where the food comes from:

C Donalds Supply Chain

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Mc Donalds India sources its ingredients from local

suppliers who are an integral part of the cold chain.

Refrigerated trucks with multi-temperature facility divided into 3 zonesfreezer,chiller, and ambient to ferry product demanding varying temperatures from
supplier location to the distribution centre.
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Distribution centre is also divided into multi-temperature

zones , as are the trucks for storing products. With freezer at
0 degree F to 33 degree F , chiller at 33 degree F to 40 degree F,
and room temperature.

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Restaurants have in built cold storage units subdivided

into same aforesaid zones freezer, chiller ,and ambient.
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Consumer/outlets

C Donalds Supply Chain

(160 restaurants across

the country)
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Supply of ingredients:
Sesame seeds
Ghaziabad, UP

Buns
Shah & sons,
Khopoli ,MH &
Cremica Industries,
Noida
Iceberg lettuce
Trikaya Agriculture , Talegaon MH
Meena Agritech ,Delhi
Ferrocoa Farm, Dehradoon

Special vegetarian sauce

(Eggless)
Quaker Cremica,
Phillaur,Punjab
Butter & Breading
Cremica Industries
, Ludhiana ,Punjab

Vegetable Patty
(Made from fresh Peas,
Carrots,Green beans,
Potatoes and Rice)
Kiltran foods, Taloja MH
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The basic purpose of a supply chain

Ray Kroc

is to coordinate the flow of materials,

services, and information along the
elements of the supply chain to

maximize customer value.

And this is what we did.

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Customer relationship management

McDonald's India-West is starting a "Customer Relationship

Manager Programme" ("the programme").

The programme is specially designed for McDelivery customers

who place orders through McDelivery on the McDelivery Number

i.e. 66 000 666 ("McDelivery Number") at McDelivery restaurants
operated by Hardcastle Restaurants Private Limited ("HRPL").
The programme is : The

programme shall be operational at all McDelivery

restaurants located in the cities and operated by HRPL.

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 To participate in the programme, a customer has to call on

McDelivery Number and has to purchase via McDelivery any

food product at a regular menu price ("the order").

In the programme buying/purchasing any food product at

regular menu price means buying/purchasing, via McDelivery,

any Burger, Fries, Drink, Dessert, Meal Combos (as listed on
the Menu Board) (including Extra Value Meal ("EVM"), Family

Meal, Happy Meal and Breakfast Meal) that HRPL offers.

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 On purchase of any food product, via McDelivery, a customer shall

get a free offer coupon ("offer coupon A") along with the order.
Offer coupon A entitles a customer to get during the programme

period, via McDelivery, a McChicken burger or a McVeggie burger

absolutely free on his/her next purchase of an EVM via

McDelivery.
That means if a customer calls on McDelivery Number for the first

time, he/she will get offer coupon A along with his/her order,
which offer coupon.

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Benefits of IS in Mc Donalds
Using the information system helps McDonalds in many

ways such as:

McDonalds is able to identify its own strength and weakness
by using the revenue reports, employees performance records
etc.
By identifying their strength and weakness they will able to
improve their business process and operations.
Using information system helps McDonalds to increase
productivity.
The effort and time is reduced by using the information
system.
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 Reduce Paperwork a POS system may include a number

of automated reports for features, such as payroll,

marketing tools, customer data and accounting tools,

that eliminate the need for paperwork or additional
systems. Faster Transactions.
Using this system, the restaurant is able to keep
customers and attract customers and get what they need
in the easiest way.

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