Professional Documents
Culture Documents
5.2
DIRECT
EXPORT
5.2.1
HOME-COUNTRY
BASED
DEPARTMENT
5.2.2
FOREIGN
SALES
BRANCH
5.2.3
STORAGE OR
WAREHOUSE
FACILITIES
5.2.4
FOREIGN
SALES
SUBSIDIARY
5.2.5
TRAVELING
SELASPERSON
5.2.6
FOREIGN-BASED
DISTRIBUTORS
&
AGENTS
(REPRESENTATVES)
5.2.1
HOME-COUNTRY
BASED DEPARTMENT
(i)
BUILT-IN
DEPARTMENT
(ii)
SEPARATE EXPORT
DEPARTMENT
(iii)
EXPORT SALES
SUBSIDIARY
Advantages:
Primary purpose:
Closer supervision of foreign sales by manufacturer
in home country.
Secondary purpose:
A foreign facility for manufacturer to display its
product line (Display center).
Responsibility:
Provides control, service, dedicated staff for your
products; costly.
Handles all of sales distribution and promotion in a
designated market area.
Storage or warehouse facilities
Used when inventory in foreign markets is
necessary or profitable.
May be for one country or regional.