Strategic Management

StratSim
Company B

The Buzzy

The Beaut

The Bachelor

Scorecard

Strategy Map

Strategic
Objectives

Performance
Measures

Initiatives

Financial
Increase Net
Income
Increase Stock
Sales

Increase Sales
Increase
shareholder value

Net Sales
Stock
Issue/Purchase (%)

Increase Sales
through Marketing
and Production
Increase Stock
Sales

Competition
Increase Market
Share
Dominate markets

Increase Market
Share
Focus on New
Product and
Upgrades

Market Share ($
and %)
Change in
Sales/New Product

Advertise New
Product and
Upgrades to
Vehicles

Internal Process
Increase R&D
Increase
Advertising

Improve Car
Ratings
Increase
Advertising of
Products

Car Ratings (#)

Promotion and
Advertising ($)

Increase Upgrades
Increase
Advertising

Learning and
Growth
New Product Focus

R&D on New
Product

R&D Expenditures
($)

Increase Spending
on R&D

Scorecard

Strategy Map

Strategic
Objectives

Performance
Measures

Quantitative

Financial
Increase Net
Income
Increase Stock
Sales

Increase Sales
Increase
shareholder value

Net Sales
Stock
Issue/Purchase (%)

Increase by 8%
Increase by 6%

Competition
Increase Market
Share
Dominate markets

Increase Market
Share
Focus on New
Product and
Upgrades

Market Share ($
and %)
Change in
Sales/New Product

Increase by 10%
Increase by 8%

Internal Process
Increase R&D
Increase
Advertising

Improve Car
Ratings
Increase
Advertising of
Products

Car Ratings (#)

Promotion and
Advertising ($)

All ratings above 4

$140 Million on
Advertising

Learning and
Growth
New Product Focus

R&D on New
Product

R&D Expenditures
($)

$10 Million in R&D

(20 Surveys)

Per Unit
Revenue

Per Unit
COGS

Per Unit
Margin

Margin
Pct.

Adv
Promo

Per Unit
Contrib.

Contrib.
Pct.

Bachelor

$28380

$22716

$5664

20%

$703

$4961

17%

Beaut

$33083

$28135

$4948

15%

$465

$4484

14%

Boffo

NA

NA

NA

NA

NA

NA

NA

Buzzy

$31374

$20553

$10821

34%

$1414

$9407

30%

Total

$30252

$24497

$5755

19%

$679

$5076

17%

Margins

Vehicle

Net Income

Stock Price

Market Share

END !!!!!!!!!!!!!