Change and Development

Change and Development

Types of Planned Change

 Change and Development

Types of Planned Change

?
What parts of Organization can be change?

How can they Apply and Implement the Ideas?

Types of Planned Change

 Change and Development

Types of Organizational Change:

Structure

Technology Strategy Products

Culture/People

Types of Planned Change

 Change and Development

Related to how Organization

does its works

Designed to make production

or services more efficient

Types of Planned Change

 Change and Development

Types of Technology Changes Approach

Bottom-up Approach

Top-Down Approach

Types of Planned Change

 Change and Development

Bottom-Up Approach

Top Management

Ideas are initiated from

Changes the lower organization
and channeled upward

Employees

Types of Planned Change

 Change and Development

Top-down Approach

Ideas are initiated from

Top Management the Top Managers
Downward

Changes Usually does not work

because top managers
are not close to production
Employees process

Types of Planned Change

 Change and Development

a change
in the organization’s
product or service output

Its failure is often the result

of failed cooperation

Types of Planned Change

Good understanding of
customer needs

Awareness of recent technological

developments and make effective use
of new technology

Cooperation from key departments in

the development of the new product
 becomes major strategic
weapon in the global market

Uses time - based competition

A strategy of competition based on the ability

to deliver products and services faster than
competitors

have major implications for an organization

They often are outcome of a new
strategy and may define a new market

requires expertise from several departments

simultaneously
 Change and Development

HORIZONTAL LINKAGE MODEL

Organization

Manufacturing
Dept.
Customer
New
Market
Technology Research Marketing
Dept. Dept.
Conditions

Types of Planned Change

 Change and Development

involve the hierarchy of authority,

goals, structural characteristics,
administrative procedures and
management systems

any change in the way which the organization

is designed and managed

its success is accomplished through a top

down approach

Types of Planned Change

 Change and Development

Top-down Approach

Ideas are initiated

Top Management from the Top
Managers
downward

Lower level technical specialist

Employee satisfaction is
an internal force for
change Employees

Usually does not work because top managers are

not close to production process

Types of Planned Change

 Change and Development

refers to a change in employees norms, values, attitudes,

beliefs and behavior.

pertains on how the employees think

pertains to
the
pertains to just a few organization
employees as a whole

Training is the most frequently used tool for changing the organization’s mindset

Types of Planned Change

 major approach to people and culture change

Application of behavioral science knowledge to improve an

organization’s health and effectiveness through its ability to
cope with environmental changes, improve internal relationship,
and increase problem solving capabilities and it also improves
working relationships among employees

Three types of current problems that OD can help managers address

Organizational
decline/revitalization
Merges/acquisitions Conflict management
 Team
Building

Survey
feedback
Symbolic
leadership

Process Inter group

consultation
 OD
STEPS
3.Refreezing– a step
in reinforcement of new
attitudes and behaviors

2.CHANGING – A STEP IN THE

INTERVENTION STAGE OF ORGANIZATIONAL
DEVELOPMENT IN WHICH INDIVIDUALS
EXPERIMENT WITH NEW WORKPLACE BEHAVIOR

1. UNFREEZING – A STEP IN THE DIAGNOSIS

STAGE ( USES AN OUTSIDE EXPERT CALLED
A CHANGE AGENT) OF ORGANIZATIONAL
DEVELOPMENT IN WHICH PARTICIPANTS ARE
MADE AWARE OF PROBLEMS IN ORDER TO
INCREASE THEIR WILLINGNESS TO CHANGE
THEIR BEHAVIOR