Professional Documents
Culture Documents
Student Version
13
WHY DO STRATEGY ?
A firm does strategy:
15
Competitive Advantage
Low-cost
provider
Differentiation
on features
Focus on
market niche
Best-cost
provider
17
18
19
110
Realized
Strategy
$$$?
Business
Model
Competitive
Initiatives
Value
Proposition
Business
Approaches
Profit Formula
111
112
The Strategic
Fit Test
The Competitive
Advantage Test
Winning
Strategy
The Performance
Test
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