Professional Documents
Culture Documents
About Nestle .
About Maggi .
About Maggi : In 2005 Maggi brand worth was 3.7 billion from 1.7
2%
YES
NO
40%
70%
30%
20%
10%
0%
10%
Noodles
Pasta
10%
Sauces
5
0%
Soups
Cuppa
mania
70%
Image
10%
Brand
10%
Price
10%
0%
20%
40%
60%
80%
YES
NO
92%
50%
40%
30%
30%
20%
15%
10%
5%
0%
0.8-12
13-26
27-40
41-Above
YES
NO
60%
20%
10%
25%
10%
0%
Sunfeast
Pasta
5%
Mc-cain
Snacks
Macroni
Any other
15%
Just 2 minutes
Magginoodles
20%
2%
10%
18%
0%
Its
Affordable
Its
Healthy
Its easy
and quick
to cook
Its Tasty
15% annually.
High brand awareness of Indian consumer
Other product category like Biscuits, Chips and Ready to
Eat Market still unexplored.
Opportunity to be substitute to other snacks category of
food products.
Possible Alternatives :-
Thank you