Professional Documents
Culture Documents
Future Projections
Future Projections
Marketing Plan
Do not tell anybody
Marketing Plan
Current market trend for PVR is positive
because of number of reasons like
Theatre quality
Food quality
Presentation / appearance
Wide range of menu
Willingness to pay
Marketing Plan
India is a growing market for multiplexes.
Looking forward for megaplexes
Marketing Plan
PVR plans to obtain 30% of market share in the next
3 years by utilising the
Internet, television, mobile and newspaper
advertisement
This will increase brand awareness, website traffic
and theatre traffic
This will also ensure that PVR will have a very large
attendance and around
80% of occupancy rate
Also considering Walt Disney as a partner and using
their logo and characters which help in capturing the
markets
Plan is to target the middle class as they have a high
disposable income and providing a huge market for
our company
Also considering 4 Ps of Marketing viz Product,
Human Resource
Activities
Employee First
Special Thanks
Acknowledgements :
Nikhil chopra
Nikhil goyal
Yash
Shubham
Acknowledgements :
harun