Professional Documents
Culture Documents
EBS/BBM/GROUP2
CASE 3:
NAMMURA HOTELS
Presented by:
1. Vivek Mishra
2. Md. Ejaz Reza
3. Pranay Bisht
4. Rachit Arora
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Case in brief
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EBS/BBM/GROUP2
Major segment
generating 80% revenue, included 30
business organizations (mainly MNCs from
software, BPO, textile & engineering industry).
MNCS demanded nutritious & hygienic food
Created a separate corporate kitchen with
brand name right caterers to meet
hazard analysis critical control point
standards of NASA & USA.
This separate kitchen gave hotel competitive
advantage as no other competitor followed
this standards.
CORPORATE
SERVICE:
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Competition
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For Customers:
- Depended on satisfied customers word of mouth.
- Radio & T.V. programmes on cooking conducted
by Krishna Hegde gave good publicity for the
hotel.
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